Performance Marketing Associate

Performance Marketing Associate Hi, We're Centerfield! Supercharged customer acquisition. Centerfield delivers outcome-based digital marketing solutions and personalized omnichannel experiences for the world’s leading brands. Powered by our proprietary Dugout platform, Centerfield acquires customers at scale for leading residential service, insurance, e-commerce, and B2B brands. Centerfield’s digital experiences and digital brands, such as Business.com http://Business.com and BroadbandNow.com http://BroadbandNow.com, reach more than 150 million in-market shoppers annually. Centerfield is headquartered in Silicon Beach and is proud to be recognized by Built in LA as a Best Place to Work in Los Angeles. The Opportunity… Looking for a performance marketer to manage and scale paid traffic from lead exchanges and marketplaces, including MediaAlpha, QuinStreet, and similar platforms. This person will own end-to-end media buying, optimization, analytics, and ROI delivery for customer acquisition. How You'll Contribute… TRAFFIC BUYING & OPTIMIZATION - Plan, launch, and manage campaigns across Centerfield properties to drive efficient user acquisition. - Own end-to-end execution and optimization of campaigns, ensuring performance aligns with gross profit goals - Continuously optimize bids, budgets, filters, and targeting to improve efficiency and scale profitable traffic - Evaluate publisher sources, lead quality, and traffic patterns to optimize performance - Proactively identify optimization and growth opportunities and scale campaigns that deliver strong acquisition and conversion results. - Analyze traffic and conversion data to uncover trends, diagnose issues, and inform strategy. - Build and execute structured testing roadmaps (A/B tests on creative, bids, filters, landing pages, audiences) to improve conversion rates and cost efficiency. ANALYTICS & REPORTING - Partner with data and analytics teams to understand consumer behavior, funnel performance, and downstream conversion. - Analyze large datasets to identify performance trends, diagnose issues, and guide bid, budget, and targeting decisions. - Produce regular performance dashboards and deep-dive reports with actionable insights and strategic recommendations. - Present clear, concise performance summaries to internal and external stakeholders, translating complex metrics into meaningful, data-driven takeaways. CROSS-FUNCTIONAL COLLABORATION - Partner with product, engineering, business development, and operations teams to ensure alignment on targeting, funnel performance, and acquisition goals. - Work with product teams to test, refine, and launch new landing page and thank-you page experiences that improve conversion and overall funnel efficiency. What We're Looking For… - 2+ years of experience managing paid search or paid social marketing campaigns with an ROI target - Experience in digital/performance marketing, media buying, lead generation, or growth marketing. - Strong understanding of real-time bidding, auction dynamics, and automated bidding strategies. - Experience managing campaigns to specific performance metrics and ROI goals. - High proficiency in Excel/Sheets; able to analyze large datasets, identify trends, and communicate insights clearly. - Experience building dashboards and performance reports - Understanding of funnel optimization, landing page testing, and conversion rate optimization. - Strong written and verbal communication skills for sharing insights with cross-functional, leadership, and external clients - Analytical, detail-oriented mindset with the ability to diagnose issues, ask the right questions, and develop data-backed solutions. - Self-starter who can manage multiple projects, prioritize effectively, and operate independently in a fast-paced environment. Bonus Points… - Hands-on experience with lead generation marketplaces (MediaAlpha, QuinStreet, EverQuote, DMS, or similar) - Bachelor's degree in Marketing ... (truncated, view full listing at source)