Social Media Manager

Social Media Manager ABOUT FLORA We build creative tools for the new creative class—an intelligent canvas where the best AI models enable professional craft. We're a team of ~20, with $52M of capital raised from exceptional investors like Redpoint Ventures, Hanabi Capital, Menlo Ventures, Justin Kan, and Gabe Whaley (founder of MSCHF). Our customers span a variety of creative industries and include Pentagram, Lionsgate, and Nike. ABOUT THE ROLE We're looking for a Social Media Lead to own FLORA's voice, growth, and presence on Instagram, X, and LinkedIn. You'll be responsible for growing our followership and turning social into a true growth engine for the business. You'll orchestrate our social presence (including product launches, creator collaborations, industry commentary, and growth experiments) into a consistent rhythm that builds our brand. You'll moderate our channels, track what competitors are doing, and ensure FLORA stays ahead. This is a high-ownership, autonomous role. You'll write compelling copy, create content, and post independently. You own how FLORA shows up on social media and are trusted to make brand decisions in real-time. WHAT YOU’LL OWN Social Strategy & Channel Growth - Own strategy, content, and growth across Instagram, X (Twitter), and LinkedIn - Drive follower growth and turn social into a top-of-funnel acquisition channel that converts audiences into FLORA signups - Run experiments, analyze metrics, and optimize for engagement and reach - Build repeatable content systems that drive consistent output and results Brand Voice & Copywriting - Be the voice of FLORA - write sharp, engaging copy that sounds distinctly like us - Shape our narrative and create content that resonates with our community - Post independently with strong brand judgment Viral Content & Cultural Relevance - Craft posts, threads, and videos that get shared and drive meaningful engagement - Stay plugged into AI, creative tools, and internet culture - Spot timely moments and turn them into high-performing content Content Creation & Execution - Create content yourself or guide Creative Producers to execute your vision - Write threads, edit videos, design graphics—whatever's needed to ship quality content fast - Iterate quickly based on what works Market Intelligence - Track AI news, creative tech trends, and competitive landscape - Synthesize insights into content opportunities and strategic recommendations WHAT WE'RE LOOKING FOR Proven Social Media Operator - Proven experience building or scaling social channels, ideally somewhere with a strong creative community - Demonstrated ability to grow accounts and create high-performing content Exceptional Writer & Brand Voice - Strong copywriter who can craft compelling, on-brand content that drives engagement - Able to shape brand perception through consistent, authentic voice Deep Platform Expertise - Understand what works on X vs. Instagram vs. LinkedIn (algorithms, formats, trends) - Tailor content for each platform while maintaining brand consistency Eye for Viral Content - You’ve made content go viral and understand what makes people share Metrics-Driven - Track performance, analyze data, and optimize for growth - Treat social as a business growth lever, not just brand awareness Scrappy with a Testing Mindset - Ship quickly, iterate based on feedback, comfortable with ambiguity - Operate independently without waiting for permission Strong Creative Judgment - Trusted to post without oversight while maintaining brand consistency - Balance experimentation with brand standards Versatile Creator - You can create content yourself (video editing, design, FLORA) Market Aware - Follow AI and creative tech trends, know what our audience cares about Ownership Mindset - Act like an owner: high standards, proactive, accountable for results Passionate About AI Creativity - Excited about FLORA's mission and spreading our vision WHY THIS ROLE ... (truncated, view full listing at source)