Growth Marketing Lead

Growth Marketing Lead ABOUT ATTICUS At any given time, 16 million Americans are experiencing a crisis that requires urgent help from our legal system or government. The right assistance could transform their lives. But today, most never get it. At Atticus, we’re on a mission to tear down the barriers between Americans in crisis and the aid they need. To do that, we’ve built a modern public interest law firm. With a human-centric, tech-forward approach, we’ve become the leading service connecting people with disabilities to the government benefits built to protect them. While this forms the core of our business today, we also help victims of accidents, misconduct, and violence get compensation from insurance. So far, we’ve helped hundreds of thousands of people access over $10B in life-changing aid —and earned over 17,000+ five-star reviews. And we’re just getting started. We've raised more than $100 million from top VC firms like Fika, Forerunner, GV (Google Ventures), and True Ventures, with ambitions to create a category-defining business helping Americans in need. (We closed our Series C round in April 2025, so we're well-funded for the foreseeable future.) Last year, our team grew from 151 to 210, and we’re not slowing down. THE JOB Marketing plays a vital role in Atticus' success, and our work is deeply rewarding. We have the great responsibility of reaching clients in one of their most challenging moments. We do so with empathy, care, and discernment, drawing on innovative marketing strategies to stand out in a competitive space that is all too often remembered for dubious billboard ads and sell-your-info schemes. As Growth Marketing Lead at Atticus, you’ll report to the Director of Growth Marketing and will own acquisition across a portfolio of our core channels, including SEM, affiliate, and other newly-established digital channels. You’ll work cross-functionally with Creative, Product, and Data partners to scale channels, tailor the client experience, and build our data infrastructure. In a typical week, you might do any or all of the following: - Fully own your portfolio of channels, developing channel strategy, standing up campaigns, and developing optimization recommendations - Evaluate channel performance, owning weekly reporting and analysis - Own monthly planning and budget optimization with a ROAS lens - Define and launch strategic tests based on your roadmap - Rigorously manage media buyer agencies and contractors, guiding their weekly priorities and navigating roadblocks as they arise - Work with Product, Engineering, and Design teams to influence product experiences that meet the unique needs of our audience, including designing landing pages across our paid channels - Conduct market research for your channels, including keyword research, competitive analysis, and audience targeting, to identify growth opportunities, mitigate risks, and drive data-informed innovation through continuous performance testing This role offers a unique combination of features: substantial growth marketing scope and responsibility in a fast-growing Series C startup, mentorship from leaders across a variety of disciplines, and autonomy to shape our acquisition strategy as we scale. YOU’LL BE SUCCESSFUL IN THIS ROLE IF… - You’ve spent 3+ years at a top digital advertising agency or as part of an in-house marketing team since graduating college and have been promoted because of your stellar performance - You have strong quantitative analytical skills and are comfortable working in data analytics platforms and data visualization software - You have experience using Google and Bing Ads and have a track record of improving paid media campaigns - You’re an ambitious self-starter; you thrive in ambiguous environments and enjoy a strategic challenge - You’re a kind and thoughtful colleague who knows how to shape a great team culture and thoughtfully analyze data and communicate insights - You have a demonstrated com ... (truncated, view full listing at source)