Sr. Director of Product Marketing

We’re looking for a Senior Director of Product Marketing to build and lead our product marketing function. This leader will own GTM strategy, launch excellence, and narrative across our platform — with a particular focus on: Elevating BuildOps as the vertical AI leader in our space Driving a disciplined, repeatable GTM launch process across Product, Sales, CS, and Marketing Translating complex product and AI capabilities into clear, compelling stories that win deals and expand accounts You will report to the Chief Marketing Officer and partner deeply with Product, Engineering, Sales, CS, RevOps, and our executive team. This is a builder role: you will shape the org design, processes, and playbooks for product marketing as we scale. What You’ll Own GTM Strategy Planning Own the end‑to‑end GTM strategy for key product lines (Service, Projects, AI) and major releases — from market assessment to launch and lifecycle growth. Develop and maintain segment‑ and vertical‑specific GTM playbooks (ICP, personas, use cases, messaging, channels, and sales motions). Partner with Product and CMO on annual and quarterly GTM planning: prioritization of launches, themes, and campaigns that ladder into revenue targets. Turn platform roadmap into a cohesive story (themes, value pillars, release narratives) instead of isolated feature drops. Positioning, Messaging Narrative Lead positioning and messaging for the BuildOps platform, product lines, and key features — with a sharp focus on vertical AI differentiation and business outcomes. Craft narratives that are technical enough for operators and IT, but accessible to finance and owners; test and refine through customer, prospect, and partner feedback. Ensure a consistent story across surfaces (website, sales decks, emails, in‑app messaging, events, PR, and partners). Own the competitive positioning and “why we win” story vs. horizontal platforms and legacy point solutions. Launch Excellence GTM Operations Build and run a standard GTM launch process (tiering, requirements, checklists, timelines) that Product and GTM teams can rely on. For each launch, own: launch brief, messaging, enablement, customer comms, and measurement plan (adoption, revenue, and pipeline impact). Drive cross‑functional launch readiness across Sales, CS, Support, Implementation, and Marketing — including enablement sessions, FAQs, and talk tracks. Implement a tiered framework for releases (Tier 1 platform launches, Tier 2 feature sets, Tier 3 enhancements) so teams know how to show up and where to invest. AI-focused Storytelling Be an AI‑first marketer: deeply understand our AI capabilities and roadmap, and lead how we position them without hype. Translate features (agents, recommendations, automation) into concrete field, office, and finance outcomes for commercial contractors. Partner with Product and Sales to build AI‑specific playbooks (use cases, proof points, ROI stories, and objection handling). Model AI‑enabled workflows inside Product Marketing — using tools and agents to accelerate research, content, testing, and insights. Sales, CS Partner Enablement Build a scalable enablement engine: decks, one‑pagers, battlecards, demo narratives, pricing/packaging rationale, and objection handling. Partner with Sales leadership and RevOps to translate product strategy into pipeline and ACV — including target segments, plays, and qualifying questions. Enable CS and Implementation with value stories, playbooks, and customer‑ready materials to drive adoption, expansion, and renewals. Support channel/partner GTM (OEMs, integrations, alliances) with positioning, partner narratives, and joint GTM assets. Market, Customer Competitive Insights Build a systematic insights function within Product Marketing: win/loss, IC interviews, field feedback loops, and quantitative product usage analysis. Maintain a clear view of market structure, buyer personas, and jobs‑to‑be‑done across trades, segments (Corp/MM/En ... (truncated, view full listing at source)