Principal Analyst - Marketing Insights & Analytics

<div class="content-intro"><p style="line-height: 1.2;"> </p> <hr> <p><strong>About Gusto</strong></p> <p><span style="font-weight: 400;">At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve. Learn more about our </span><a href="https://gusto.com/about/careers/total-rewards"><span style="font-weight: 400;">Total Rewards philosophy</span></a><span style="font-weight: 400;">. </span></p></div><p><strong>About the Role:</strong></p> <p>The Senior Marketing Analyst will be responsible for analyzing marketing data, developing insights, and providing recommendations to enhance marketing strategies and campaigns. This role requires a strong analytical background, proficiency in marketing analytics tools, and the ability to communicate complex data in a clear and actionable manner. The ideal candidate will have a proven track record in marketing analysis and a passion for driving business growth through data insights.</p> <p> </p> <p><strong>Key Responsibilities:</strong></p> <p><strong>Data Analysis and Insights:</strong></p> <ul> <li>Analyze marketing data to identify trends, patterns, and insights that inform marketing strategies.</li> <li>Evaluate the performance of marketing campaigns across various lead sources.</li> <li>Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs).</li> <li>Conduct ROI analysis on marketing initiatives and recommend optimization strategies.</li> </ul> <p><strong>Reporting and Visualization:</strong></p> <ul> <li>Create and present detailed reports and visualizations to communicate marketing performance to stakeholders.</li> <li>Use tableau to illustrate key findings and trends.</li> <li>Provide actionable insights and recommendations to improve marketing effectiveness.</li> </ul> <p><strong>Collaboration and Strategy:</strong></p> <ul> <li>Collaborate with marketing, sales, product marketing, and finance teams to align marketing strategies with business objectives.</li> <li>Work with data scientists and data engineering to develop predictive models and required data architecture.</li> <li>Support the development and execution of customer segmentation and targeting strategies.</li> </ul> <p><strong>Market Research and Competitive Analysis:</strong></p> <ul> <li>Partner with UXR to identify key customer trends, analyze market conditions to inform marketing strategy and positioning.</li> <li>Provide insights into market opportunities and threats.</li> </ul> <p> </p> <p><strong>Qualifications:</strong></p> <p><strong>Education:</strong></p> <ul> <li>Bachelor’s degree in Marketing, Business, Statistics, analytics, Data Science, or a related field.</li> <li>Master’s degree preferred.</li> </ul> <p><strong>Experience:</strong></p> <ul> <li>6+ years of experience in marketing analytics, business intelligence, or a related field.</li> <li>Proven expertise in data analysis, statistical modeling, and data visualization.</li> <li>Experience in a marketing-focused industry (e.g., retail, e-commerce, technology) is a plus.</li> </ul> <p><strong>Skills:</strong></p> <ul> <li>Proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Tableau, Power BI).</li> <li>High proficiency in SQL</li> <li>Strong analytical and problem-solving skills with a keen attention to detail.</li> <li>Excellent communication and presentation skills.</li> <li>Ability to work collaboratively in a fast-paced, cross-functional environment.</li> <li>Familiarity with marketing automation and CRM systems.</li> </ul> <p> </p> <p>Our cash compensation amount for this role is targeted at $157,960 - $193,500 in San F ... (truncated, view full listing at source)