Principal Product Marketing Manager

Principal Product Marketing Manager , Acrobat Join the Acrobat Product Marketing team at Adobe. As a skilled marketer, you have a deep appreciation for the customer, are highly data-driven, and are proficient across marketing frameworks, channels, and tactics. You are a marketing generalist who can flex across key initiatives and evolving strategic priorities. You bring a structured approach to developing deep customer and user journey insights that build strategy and execution. You excel at building relationships and establishing credibility across diverse teams. Responsibilities Drive business growth by identifying marketing opportunities, defining a cohesive strategy, and implementing successful, measurable programs. Lead key partnership initiatives and product feature launches in close collaboration with Marketing, Sales, Finance, Product, and Analytics teams. Partner with research and insights teams to understand market trends, customer needs, and user journeys; translate findings into clear recommendations for growth. Develop compelling value proposition messaging to convince prospects to try, buy, and adopt our software. Translate strategic priorities into actionable marketing initiatives in partnership with cross-functional marketing teams. Be a steward of the business, understanding financial impacts, growth levers, and dashboards. Requirements BS/BA preferred OR equivalent experience 10 years of marketing experience; technology company and SaaS experience preferred. Expertise in product marketing with a focus on consumer and/or small business segments. Excellent ability to frame issues, conduct appropriate analyses , and make clear, impactful recommendations. Strong analytical skills, proficient in digesting market research and product usage metrics then using insights to advise decisions. Demonstrates a test-and-learn and growth mentality. Proven leadership success in dynamic environments, adapting to shifting priorities seamlessly. Global cultural awareness and experience working with international teams. Strong experience leading cross-functional teams to drive impactful business initiatives; collaborative work style. Outstanding analytical, verbal, and written communication skills. Outstanding program management skills. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our w ... (truncated, view full listing at source)