Store Manager, Full-Time - Pearl Street
ReformationBoulder$70k – $125kPosted 27 March 2026
Job Description
Who we are:
Since 2009, we've been on a mission to bring sustainable fashion to everyone. Named one of
Fast Company’s Brands That Matter
and winning a
Best Carbon Footprint
award, we have big goals like being
Climate Positive by 2025 ,
Circular by 2030 , and pushing the whole industry forward along the way.
Our work has gotten love in
Drapers
and
Sourcing Journal , and
TIME
wrote about how great our CEO, Hali Borenstein, is. Basically, we're saving the Earth and looking damn good doing it.
We're a global brand with 50+ stores (and counting) around the world, and our own
sustainable factory in LA . We innovate across categories like
accessories ,
swimwear , and
sleepwear , and we reach millions of people with campaigns like
this ,
this
and
this .
None of this work is possible without the incredible people behind it. We're a mission-based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong.
And starting right now, we want to do all that with you.
Store Manager:
No position at Reformation is about the status quo, every team member is passionate about building a company rooted in excellence. Obsessed with customers and sustainability we use tech to create a unique interaction between our customers, employees, and the Reformation brand. The Store Manager will lead and execute all efforts required to achieve individual store goals.
Reporting to the Regional Director, essential responsibilities include but are not limited to:
What You’ll Do:
Measure and Monitor sales performance taking action to improve business performance when needed.
Ownership of operational execution of store to achieve necessary revenue targets while balancing budget and expenses
Use a high level of business acumen to understand the business drivers and opportunities and build solutions.
Consistently meet and exceed store sales goals.
Drive the execution of an elevated client experience acting as a brand ambassador - embody brand values, engage customers on the brand and share the stories of Reformation with a focus on educating on sustainability.
Lead the sales floor and deliver an excellent customer experience through a customer first mindset to build loyal client relationships
Assist customers and monitor client interaction with the team and technology, provide in the moment coaching for continuous improvement
To create an optimal balance of sales and service by having the right people, in the right place at the right time through effective scheduling while achieving payroll goals
Deliver and maintain extraordinary customer experience NPS scores.
Uphold consistent inventory accuracy and controls in store. Lead train the team in store to ensure consistent deliverables.
Contribute to Loss Prevention in all areas of the business, set expectations own training for the store team.
Ensure facility maintenance, presentation and organization.
Lead merchandising presentation and concept standards utilizing retail product reporting to regularly strategize for the customer experience and productivity of the business.
Provide real-time and weekly feedback on product and sales performance to corporate partners to influence allocations and the success of the business
Ensure the selling floor reflects the brand and concept standards at all times, train support staff and develop talent in visual and digital merchandising
To manage the day-to-day performance of the retail teams, enabling progressive career development and an incredible employee experience.
Accountable for hiring, training and development of the store team across all areas of the business.
Provide performance feedback to ensure growth, change and results Understand current culture and areas for improvement, work with Regional Director for constant improvement through activations, recognition, and thorough communication
Own Reviews / Development Plans / Disciplinary Action ... (truncated, view full listing at source)
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