Senior Salesforce Business Analyst

About the team At Zillow, our mission is to give people the power to unlock life’s next chapter. Our Sales, Success, and Support teams—known as Frontline operators—are essential to delivering this mission to our professional partners, and the Frontline Products team builds the technology they rely on every day. We partner closely with Engineering to design, implement, and support a core portfolio of tools—including Salesforce CRM, engagement, analytics, and communication applications—that help Frontline teams grow revenue and deliver an excellent partner experience. About the role As a Senior Salesforce Business Analyst on the Frontline Products team, you will play a critical role in how Zillow’s sales organizations operate and grow. You will partner with Sales leadership to align processes across multiple sales teams, safeguard data integrity, and build scalable analysis and reporting capabilities. You will collaborate with Sales Ops and Product & Engineering to translate sales processes into clear user stories, support testing, and maintain documentation and runbooks. You will also compile, analyze, and report on sales performance data to evaluate the impact of new capabilities after launch and to size and prioritize future opportunities. You Will Get To: Partner closely with Agent Sales teams to document current-state processes, identify pain points, and turn them into clear Salesforce requirements. Lead discovery activities—such as stakeholder interviews, workflow mapping, and requirements workshops—to inform Salesforce and related system design. Translate business needs into actionable user stories with acceptance criteria, and collaborate with Product & Engineering in Agile ceremonies and backlog refinement. Plan and execute structured QA/UAT for new Salesforce features and enhancements, ensuring solutions work as intended for Frontline users. Maintain clear, up-to-date documentation of sales processes, system logic, and runbooks to support scalable operations across multiple sales teams. Serve as a liaison between Sales, Sales Ops, and Product & Engineering to triage issues, propose feature improvements, and align operational processes across sales organizations. Support large-scale initiatives—such as CRM migrations, team integrations, and cross-sell or bundling efforts. Analyze sales performance and pipeline data, build and refine dashboards and reports, and track post-deployment KPIs, impact, and ROI to guide data-informed decisions. This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions. In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside. Who you are 3 years of experience in a Sales Operations Analyst, Salesforce Business Analyst, or similar role supporting sales organizations. Salesforce experience is required; Salesforce administrator experience and exposure to system integrations, workflows, and automations are preferred. Advanced Excel or Google Sheets skills, with strong quantitative and qualitative analytical abilities. Solid understanding of sales processes and concepts, ideally with experience supporting multiple sales teams or lines of business; prior direct sales experience is a plus. Skilled at synthesizing multiple viewpoints, advocating for each side, and embracing a “disagree and commit” mentality when decisions are made. Detail-oriented and organized, with the ability to manage competing priorities and meet deadlines in a fast-paced, evolving e ... (truncated, view full listing at source)