Community Manager, CAI

The Opportunity Join our team as Manager of CAI Community and help bring the power of Content Authenticity to Adobe products and the world through events, media, and marketplaces. If you are excited by helping fulfill the basic right to know what the content we consume is, then this role is made for you. Lead and empower a team of accomplished engineers who are dedicated to delivering transparency, attribution, and provenance to all creators. As an outstanding community leader and evangelist you are driven to focus on impact and quality. Your primary responsibilities will be to run the sizable CAI community efforts, website, events, and ensure measurable, increasing membership and adoption of everything in the Contentn Authenticity ecosystem. This is an exceptional opportunity for profound impact within the news and creative industries, and to be at the forefront of the movement creating a more credible internet. What You'll Do Lead and develop a community strategy focused on C2PA adoption, awareness, and pragmatic tooling Collaborate with product marketing to promote Adobe open-source tools alongside enterprise, paid offerings with clear swimlanes for each Make data-driven decisions: about where to invest, design and execure measurement schemes to track progress and success Advocate for marketing spend against clear adoption and awareness targets. Manage external vendors to clear execution goals and a high quality bar. Track emerging offerings in the provenance space Market & Cultural Intelligence Engage directly with creators and the broader creative AI ecosystem to surface insight, sentiment, and unmet needs. Bring a forward-looking POV on where creative culture, AI, and the creator economy are headed—and where opportunities are emerging or underserved. Synthesize market research, audience segmentation, and competitive analysis to identify strategic growth opportunities. Convert fast-moving cultural signals and community intelligence into brand-relevant positioning, launch strategies, and actionable recommendations that inform product roadmap and customer experience. Product Positioning & Messaging Define and communicate culturally resonant value propositions for Adobe’s creator-focused products and initiatives. Craft messaging and narratives that shift perception from “legacy and complex” to creator-native, culturally fluent, and AI-forward. Ensure consistency of positioning and messaging across social, influencer, community, and product marketing channels. Go-to-Market Leadership Partner with product, other PMMs, and marketing leads to shape go-to-market strategies that break through with new-to-Adobe audiences through cultural marketing and community channels. Ensure product launches and promotion reflect authentic creator insights and community sentiment. Develop playbooks that regional and global teams can use to activate culturally-led growth strategies. Driving Business Impact Through Cultural Relevance Define how community engagement drives measurable outcomes including brand relevance, buzz, creator acquisition, and conversion. Develop and implement campaigns and programs that deliver measurable return on investment, using data and analytics to optimize performance. Cross-Functional Leadership & Influence Lead cross-functional alignment across social, influencer, product, research, and regional marketing teams. Review briefs and creative direction emerging from community and influencer initiatives to ensure cultural alignment and strategic rigor. Present strategies, insights, and recommendations to senior leadership to influence decision-making and investment priorities. Act as a key liaison between marketing, product, and community teams to ensure seamless collaboration. What You’ll Need to Succeed Exceptional strategic, analytical, and storytelling skills, with the ability to turn cultural and community insight into structured marketing strategy. Strong creative judgment and cre ... (truncated, view full listing at source)