Senior Marketing Analyst

Senior Marketing Analyst Chainguard is looking for a Senior Marketing Analyst to help scale how we measure, understand, and optimize marketing performance and return on investment across demand generation, performance marketing, and the BDR motion. This is a high-visibility role partnering closely with Marketing, Finance, and RevOps leadership to build the analytics frameworks that guide investment decisions and pipeline growth. You’ll help define what success looks like, not just report on it. What You’ll Do Build and maintain end-to-end funnel analysis, connecting website engagement, campaign performance, and downstream pipeline Own performance marketing and web analytics, including analyzing paid search, paid social, and website traffic to identify high-performing pages, conversion drop-offs, and funnel friction Diagnose full-funnel performance from first touch through opportunity, surfacing optimization opportunities across campaigns, landing pages, lifecycle flows, and BDR handoffs Analyze lead quality, speed-to-lead, and conversion performance to improve follow-up efficiency and meeting outcomes Develop and maintain dashboards and reporting that show pacing, performance, efficiency, and ROI across channels, segments, and regions Analyze marketing performance to identify drivers, risks, and opportunities, and present clear, actionable recommendations to Marketing leadership Support regular executive reporting (monthly reviews, QBRs, revenue updates) Help tell clear, compelling data stories that influence budget allocation and marketing decisions Lead bi-weekly marketing performance meetings focused on marketing programs, insights, and recommendations Contribute to improving analytics infrastructure, documentation, and reporting standards What We’re Looking For 5+ years of experience in marketing analytics, performance marketing analytics, marketing ops, or a similar role in a B2B SaaS environment Strong analytical skills with the ability to frame ambiguous business questions and translate data into actionable insights Hands-on experience with SQL and BI tools (Sigma preferred) plus marketing attribution tools like Hockeystack Deep understanding of performance marketing and web funnels, including paid media, website optimization, and conversion analysis Solid understanding of marketing and sales funnel metrics, pipeline, and attribution Comfortable partnering cross-functionally with stakeholders across varying levels of technical and data fluency Highly proactive, independent, and comfortable owning work end-to-end in a fast paced environment About Us Chainguard is the secure foundation for software development and deployment. By providing guarded open source software, built from source and updated continuously, Chainguard helps organizations eliminate threats in their software supply chains. Founded by the industry's leading experts on open source software, security and cloud native development, Chainguard has built the largest library of open source software that is secure by default. Chainguard’s mission is to be the safe source for open source. We live and breathe our company values: We are customer obsessed - We focus on delivering solutions to our customers that create value and make their lives better. We have a bias for intentional action - We prioritize, plan, try things, and fail fast. We don’t take ourselves too seriously (but we do serious work) - We are solving an important problem which takes focus, but we also like to enjoy the journey. We trust each other and assume good intentions - We’re transparent with decisions to empower team members to make well informed decisions. A few of the benefits we offer: Flexible Remote-First Culture: Work remotely with team meetup opportunities, bi-annual destination summits, and a monthly stipend for coworking spaces, phone and internet costs. Our Approach to Equity: Receive stock options upon hire and promotion. Plus, you can partici ... (truncated, view full listing at source)