Senior Content Program Strategist

<p>“Before you leave the house, look in the mirror and take one thing off.”</p> <p>- Coco Chanel</p> <p>The internet does not have a content problem. It has a judgment problem. And with the rise of AI, the cost of publishing has collapsed while the cost of trust has only increased. The next generation of great content marketers won’t be defined by <strong>how much</strong> they ship, but by their decisions around <strong>what</strong> to ship.</p> <p>Pulley is looking for a Senior Content Program Strategist to define and mature our content system. This person will bring a deliberate, principled, narrative-driven approach to what we create - ensuring our content is concise, differentiated, and worthy of the founders and teams we serve.</p> <h3><strong>🚂</strong> About Pulley</h3> <p>Pulley’s mission is to make it easier for anyone to start a company. We believe that more startups should exist, and that founder-led companies are more successful over the long term. Starting a company is hard enough. Managing equity shouldn’t be.</p> <p>Pulley helps founders and growing teams understand, manage, and optimize their equity with modern cap table management tools built for today’s startups. Pulley is growing quickly with over 8,000 customers including startups like Linear, Runway, Fathom, and Roam. We’re backed by top investors including Founders’ Fund, Stripe, General Catalyst, Caffeinated Capital, 8vc, Elad Gil, among other great angels.</p> <p>We’re a remote-first company and we’re building a thoughtful, high-performing marketing organization that values first-principles thinking, experimentation, good judgment, and performance. We care deeply about the quality of what we ship, not just the volume - and we’re excited to work with people who feel the same way.</p> <h3>🌟 About the Role</h3> <p>Pulley is looking for a senior content program strategist to own and grow our content program across formats, segments, and channels. This role requires strong storytelling instincts, strategic rigor, and sharp editorial judgment. You’ll shape our narrative through <em>what</em> we create, <em>why</em> we create it, and <em>how</em> it shows up in the world.</p> <p>This role is responsible for building a deliberate, high-signal content system that compounds over time. You’ll define our core content pillars, guide the work produced by our content agency, and ensure everything we publish is intentional, differentiated, and genuinely useful to founders and growing teams. You’ll also steward Pulley’s overarching narrative, ensuring consistency and coherence across touchpoints.</p> <p>Content doesn’t end at publication. This role owns distribution strategy - determining where content lives, how it’s adapted across formats and channels, and how its impact is measured across audiences. Distribution should be considered at the brief stage, not retrofitted after the fact. You’ll use both data and qualitative feedback to refine strategy over time while maintaining a high bar for clarity and taste.</p> <p>This is a senior individual contributor role with significant ownership and influence. You’ll collaborate closely with Growth, Product Marketing, Design, and external partners, and you’ll be trusted to exercise judgment - knowing when to push, when to cut, and what to build from scratch.</p> <h3><strong>🛠 Responsibilities:</strong></h3> <h4>Company Narrative Story Stewardship</h4> <ul> <li>Help define and evolve Pulley’s overarching narrative - ensuring our content reflects a clear, consistent point of view about founders, ownership, and building companies.</li> <li>Translate company strategy, product direction, and market positioning into cohesive stories that resonate across early-stage and growth-stage audiences.</li> <li>Maintain narrative consistency across touchpoints, ensuring that what we publish reinforces who we are and how we think - internally and externally.</li> </ul> <h4>Content Strategy Pillars</h4> <ul> <li>Own Pulley’s content strate ... (truncated, view full listing at source)