Senior Manager, Lifecycle Marketing

<div class="content-intro"><div><strong><em>Are you looking for a role in a company that's solving one of the greatest challenges of our lifetime? </em></strong>Ophelia helps people end their opioid use and restore their quality of life with respect for their time and dignity. Our mission is to make evidence-based treatments for opioid use disorder (OUD) accessible to everyone... and we're looking to bring more people onto our team to help us achieve it.</div> <div> </div> <div><a class="postings-link" href="https://ophelia.com/">Ophelia</a> is a venture-backed, healthcare startup that helps individuals with OUD by providing FDA-approved medication and clinical care through a telehealth platform. Our approach is discreet, convenient, and affordable. We've been successfully operating in 14 states for almost six years and we're excited to continue our growth. We are a team of physicians, scientists, entrepreneurs, researchers and White House advisors, backed by leading technology and healthcare investors working to re-imagine and re-build OUD treatment in America.</div></div><p><strong>About the Role</strong></p> <p>Own and expand our CRM efforts across patient and referral acquisition. This role will focus on building automated, personalized lifecycle journeys that improve engagement, re-engagement, increase retention, and support growth across our direct-to-consumer (D2C) and referral marketing (B2B) funnels.</p> <p>You’ll help design and implement SMS and email campaigns that meet patients where they are, whether they’re considering treatment, bridging between appointments, or re-engaging after a break. You’ll also support referral-based marketing by nurturing warm leads (sent to providers, payors, or loved ones) and increasing conversion through thoughtful, behavior-based communication.</p> <p><strong>Responsibilities:</strong></p> <ul> <li>Own Ophelia’s CRM strategy and execution for all top-of-funnel patient and referral communications, across SMS and email</li> <li>Develop segmented, personalized, and behavior-triggered lifecycle journeys that drive conversion, engagement, and re-engagement</li> <li>Build automated flows and trigger-based communications across key patient states: new, bridge, stable, at-risk, and returning</li> <li>Support warm lead nurturing across referral funnels </li> <li>Collaborate with clinical, operations and compliance teams to ensure campaign logic, data fields, and workflows support both business and operational goals</li> <li>Conduct A/B tests to improve open rates, click-through rates, and downstream conversion</li> <li>Help maintain CRM infrastructure and integrations (e.g., Customer.io, Rudderstack), with support from data and engineering</li> <li>Build campaign calendars and reporting dashboards to communicate performance and insights</li> <li>Assist in lifecycle campaign planning for internal clinician-patient messaging (you won’t own this channel, but you’ll support it structurally)</li> </ul> <p><strong>Requirements:</strong></p> <ul> <li><strong>7+ years of experience in healthcare lifecycle/CRM marketing,</strong> ideally in a telehealth, or patient-facing environment; must have b2b experience, as well</li> <li><strong>Strong experience managing SMS, </strong>with a focus on automation, personalization, and funnel conversion, and understanding of behavioral triggers, conditional logic, and segmentation best practices</li> <li><strong>Analytical mindset</strong>: comfortable building reports and interpreting CRM performance data</li> <li><strong>Experience collaborating cross-functionally</strong> with compliance, product, data, and operations teams</li> <li><strong>Strong copy instincts</strong> and ability to translate patient psychology into empathetic, action-driving messaging</li> <li><strong>Mission-aligned</strong> and excited to help destigmatize addiction treatment</li> </ul> <p><strong>Our Benefits: </strong></p> <ul> <li>Remote work anywhere in the United States </li> <li>Co ... (truncated, view full listing at source)