Marketing Strategist

<div style="font-size:10pt;font-family:'Tahoma'"> <p>(ID: 2025-1318)</p><br> <p><strong>Axle Informatics</strong> is a bioscience and information technology company that offers advancements in translational research, biomedical informatics, and data science applications to research centers and healthcare organizations around the globe. With experts in biomedical science, software engineering, and program management, we focus on developing and applying research tools and techniques to empower decision-making and accelerate research discoveries. We work with premier research organizations and facilities including multiple institutes at the National Institutes of Health (NIH) and other public and private organizations.  </p> <div style="font-size: 10pt; font-family: 'Tahoma'"> <p><strong>Benefits We Offer:</strong></p> <ul> <li>100% Medical, Dental Vision Coverage for Employees</li> <li>Educational Benefits for Career Growth</li> <li>Paid Time Off (Including Holidays)</li> <li>Employee Referral Bonus</li> <li>401K Matching</li> <li>Flexible Spending Accounts: <ul> <li>Healthcare (FSA)</li> <li>Parking Reimbursement Account (PRK)</li> <li>Dependent Care Assistant Program (DCAP)</li> <li>Transportation Reimbursement Account (TRN)</li> </ul> </li> </ul> </div> <div class="ck-content" data-wrapper="true" style=" font-family: Segoe UI; font-size: 11pt;"><p style="line-height: normal; margin: 0in 0in 8pt;"><span style="font-family:Tahoma;font-size:10pt;"><b>Overview</b></span></p><p style="line-height: normal; margin: 0in 0in 8pt;"><span style="font-family:Tahoma;font-size:10pt;">The Marketing Strategist will work collaboratively on the strategic planning, execution, and optimization of Axle’s marketing initiatives across all digital, social, and traditional channels. This role requires a hands-on collaborator who blends creativity with analytical insight, ensuring the company’s brand presence, messaging, and campaigns align with business objectives. The Marketing Strategist will participate in day-to-day operations of the Marketing team, helping to drive integrated campaigns, manage resources and deadlines, and foster cross-functional collaboration with the Market Intelligence team and business units.</span></p><p style="line-height: normal; margin: 0in 0in 8pt;"> </p><p style="line-height: normal; margin: 0in 0in 8pt;"><span style="font-family:Tahoma;font-size:10pt;"><b>Key Responsibilities</b></span></p><ul><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Develop and execute comprehensive marketing plans and campaigns aligned with company and delivery unit goals.</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Maintain a cohesive brand identity across all platforms, ensuring consistent voice, messaging, and visuals.</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Identify, segment, and prioritize target audiences across business units to maximize reach and engagement.</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Development of value propositions and key messages tailored to client needs and market dynamics.</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Collaborate closely with Market Intelligence and delivery teams to ensure marketing efforts are informed by data and aligned with market trends and client requirements.</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Plan, execute, and optimize both organic and paid digital marketing campaigns across platforms (LinkedIn, X, Meta, Google Ads, etc.).</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Develop creative content strategies that resonate with target audiences and drive measurable engagement.</span></p></li><li><p style="margin: 0;"><span style="font-family:Tahoma;font-size:10pt;">Manage internal ... (truncated, view full listing at source)