Paid Media Manager

<p><span style="font-size: 12pt;">Affinity is the relationship intelligence CRM trusted by private equity, venture capital, and investment banking professionals to manage their most valuable asset: relationships. Our platform transforms how deal teams source opportunities, manage pipelines, and accelerate deal flow by automatically capturing and organizing relationship data. With our 72-hour implementation and AI-powered insights, we're redefining what's possible in private capital markets.</span></p> <h2><span style="font-size: 12pt;"><strong>The Role</strong></span></h2> <p><span style="font-size: 12pt;">We're seeking a performance-driven Paid Media Manager to lead our full-funnel paid media strategy and drive measurable growth across B2B channels. This role combines strategic thinking with hands-on execution, focusing on continuous testing, optimization, and AI-powered innovation. You'll own multi-million dollar budgets while pioneering new channel opportunities in the competitive private capital software space. This role reports to the VP of Demand Generation.</span></p> <h2><span style="font-size: 12pt;"><strong>What will I be doing?</strong></span></h2> <p><span style="font-size: 12pt;"><strong>Strategic Planning Execution</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Develop and execute comprehensive paid media strategies across the full funnel from awareness to conversion</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Own multi-channel campaign planning, budget allocation, and performance optimization across search, social, display, and emerging channels</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Lead quarterly and annual media planning aligned with revenue goals and pipeline targets</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Drive account-based marketing (ABM) campaigns targeting high-value private equity and venture capital prospects</span></li> </ul> <p><span style="font-size: 12pt;"><strong>Channel Management Optimization</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Manage and optimize campaigns across Google Ads, LinkedIn Ads, Meta, Reddit, Connected TV, Display/Programmatic, and emerging B2B channels</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Continuously test new channels and ad formats to expand reach within private capital markets</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Implement advanced targeting strategies including account-based targeting, lookalike audiences, and intent-based targeting</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Execute sophisticated bid management and budget optimization strategies to maximize ROAS</span></li> </ul> <p><span style="font-size: 12pt;"><strong>AI-Powered Innovation</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Leverage AI tools daily for audience research, creative optimization, bid management, and performance analysis</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Implement AI-driven creative testing frameworks for ad copy, headlines, and visual assets</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Use machine learning tools for predictive audience modeling and campaign optimization</span></li> </ul> <p><span style="font-size: 12pt;"><strong>Testing Growth Experimentation</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Design and execute rigorous A/B and multivariate testing programs across all channels</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Test new ad formats, bidding strategies, audience segments, and creative approaches</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Implement incrementality testing and attribution modeling to measure true cam ... (truncated, view full listing at source)