Head of Instructor Acquisition

<p><strong>Location:</strong><span class="Apple-converted-space"> </span>Remote (US time zones preferred)</p> <p><strong>Team:</strong><span class="Apple-converted-space"> </span>Growth</p> <p><strong>Reports to:</strong><span class="Apple-converted-space"> </span>VP, Growth</p> <hr> <h3>About Maven</h3> <p>Maven is reinventing our post-secondary education system from the ground up. We're starting with practical, professional courses on key skills taught by leading experts in your field. Think: learning AI Product Management from a head of product at OpenAI or an engineering lead at Meta. Our cohort-based model means our engagement rates are 80-90% instead of the 5-10% from video-based learning. Maven's marketplace has 500+ expert-led cohort-based courses, 70K+ student alumni, and 700K+ registered users. Today, we're direct to consumer but eventually we'll offer certificate programs, MBA-like programs, and sell directly to businesses.</p> <p>We are founder-led; our CEO, <a href="https://www.linkedin.com/in/gaganbiyani/">Gagan</a>, co-founded Udemy, and our CTO, <a href="https://www.linkedin.com/in/shreyansb/">Shreyans</a>, was the first engineer at Venmo. Our business grew over 100% last year. We've raised $25 million from Andreessen Horowitz, First Round, and a supportive network of industry angels and are on track for profitability.</p> <h3><strong>Role Overview</strong></h3> <p>As our<span class="Apple-converted-space"> </span><strong>Head of Instructor Acquisition</strong>, you’ll own and scale the top of the instructor funnel, driving awareness, affinity, and intent among the most compelling experts in tech and beyond. Your work will sit at the intersection of<span class="Apple-converted-space"> </span><strong>product marketing</strong>,<span class="Apple-converted-space"> </span><strong>GTM</strong>,<span class="Apple-converted-space"> </span><strong>sales</strong><span class="Apple-converted-space"> </span>and<span class="Apple-converted-space"> </span><strong>community</strong>, combining strategic positioning with premium storytelling and high-touch execution.</p> <p>You’ll deeply understand what motivates experts to teach on Maven, build narratives that make teaching feel inevitable, premium, and exciting, and activate a powerful ecosystem of operators, execs, creators, and thought leaders who expand our reach and reputation.</p> <p>This is a senior, high-impact role ideal for someone who can zoom out to GTM strategy and positioning, then zoom in to craft a sharp landing page, run a high-quality industry event, or refine a GTM motion.</p> <hr> <h3><strong>What You’ll Own</strong></h3> <p>Your primary goal will be increasing the number of new, high quality instructors launching courses each month.</p> <h3><strong>Instructor-facing brand positioning</strong></h3> <ul> <li>Develop Maven’s instructor-facing brand strategy, balancing aspiration with credibility</li> <li>Define our instructor value proposition across audience segments</li> <li>Craft compelling narratives and positioning frameworks that make Maven the obvious choice for ambitious experts</li> </ul> <h3><strong>Community, content ecosystem growth</strong></h3> <ul> <li>Activate and nurture a vibrant community of influencers, advisors, creators, operators, and execs who refer and inspire future instructors</li> <li>Lead instructor-facing content strategy, including thought leadership, case studies, spotlight stories, and executive communications</li> <li>Own our presence in relevant industry communities, events, and networks (online and IRL)</li> </ul> <h3><strong>Top-of-funnel growth campaigns</strong></h3> <ul> <li>Scale high-quality inbound instructor interest</li> <li>Ideate, create and launch targeted campaigns, events, and partnerships that reach the right experts at the right time</li> <li>Constantly experiment, measure, and iterate on acquisition tactics and messaging</li> </ul> <h3><strong>Customer research insights</strong></h3> <ul> <li>Stay obsess ... (truncated, view full listing at source)