Marketing Operations Lead

GiveCampus is the world's leading fundraising platform for non-profit educational institutions. Trusted by 1,300+ colleges, universities, and K-12 schools, our mission is to help advance the quality, the affordability, and the accessibility of education. We received a seed investment from Y Combinator in 2015 and have pursued a strategy of 'Sustainable Growth' ever since: achieving six consecutive years of profitability and positive cash-flow while more than quadrupling our revenue, our customer base, and our team. In 2022, we raised $50 million to accelerate the next stage of our growth. Through The GiveCampus Social Mobility Initiative , we've donated $1 million in free fundraising support for programs that help low-income students, first-generation students, and underrepresented minorities. And in 2022 and 2023, we were named to Y Combinator's Top Companies list and the Inc. 5000 list of America's fastest-growing private companies. While we operate at meaningful scale (we've facilitated more than $6 billion in charitable giving), we’re still small relative to the commercial and social good opportunities in front of us. Every GiveCampus employee has a substantial impact on our trajectory, and we're growing to help schools achieve even greater results. Our purpose-driven team of 120+ is located across the US: team members work from anywhere they choose. We have a beautiful 12,000 sf office in Washington, DC that is available for people to use whenever they want, and we regularly organize team meet-ups, events, and retreats in various locations. We're looking to expand our team with diverse and collaborative doers who believe in our mission and the transformative power of affordable, high-quality education. Location: This is a remote-first role based in the U.S. While we embrace flexible, distributed work, we also value in-person connection. Team members are expected to attend multiple company-wide and team-specific onsites throughout the year. We are seeking our first dedicated Marketing Operations Lead to build and scale the marketing operations function at GiveCampus. This role will sit within Revenue Operations, which supports operations across all of our go-to-market functions (sales, marketing, customer success, and commercial operations). The role will also be deeply embedded with our Marketing team, where you'll be their operational partner: helping the team to optimize campaigns, trust the data, understand what's working, and move faster. As the marketing operations lead, you will own the systems, processes, data integrity, reporting, and performance infrastructure that power our top-of-funnel engine. You will help to redefine how Marketing performance is measured, how we execute our campaigns, how attribution is tracked, and how we optimize demand generation at scale. In light of the fast pace of technological change across the industry, we are also looking for a technologist who can push the boundaries of how we use AI to drive scale, efficiency, and hyper-personalization in our marketing programs. You will have the full support of the organization to experiment, push boundaries, try new things, and transform the way we work. Key Responsibilities Core marketing systems technology Own and optimize the Marketing Automation Platform (HubSpot). Manage system configuration, workflows, automation logic, and governance. Partner with RevOps to ensure seamless integration between Hubspot and Salesforce (CRM), enrichment/data providers, marketing tech stack, and sales engagement tools. Lead a comprehensive audit and restructure/rebuild of our HubSpot instance. Lead the charge in realigning the system to industry best practice after a period of organic growth. Establish naming conventions, standardize properties, fix broken workflows, document system architecture, and create a sustainable operating model Evaluate, implement, and own the operation of new marketing technologies AI-first marketing program ... (truncated, view full listing at source)