Commercial Strategy Analyst (Marketing & Sales teams)

Commercial Strategy Analyst (Marketing & Sales teams) About iwoca Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are. That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed. We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive. The team The Acquisition Strategy and Tech team is the integrated growth engine for iwoca in Germany. We bridge the gap between high-level commercial strategy and the technical systems that power our customer journey. By combining growth analytics, performance modeling, and full-stack engineering, we own the end-to-end acquisition funnel – from the very first touchpoint to a completed loan application. Our Core Focus: Strategic Growth & Analytics: We serve as the central hub for our Direct Marketing and Sales channels. We translate complex data into actionable strategies, ensuring our outreach is both scalable and profitably managed. Technical Infrastructure: We build and maintain the proprietary systems and models that drive our German operations. This includes optimizing the "User Experience" (UX) to ensure a frictionless onboarding process for small businesses. Operational Excellence: We connect the dots between data-driven decision-making and real-world commercial impact. Our mission is to ensure every potential customer receives a clear, relevant, and rapid understanding of how iwoca can fund their business. We are a fast-moving, cross-functional unit designed to turn strategic hypotheses into measurable results. Whether it’s refining a marketing model or shipping a new feature in the application journey, we ensure that iwoca’s expansion in the German market is backed by robust tech and a clear commercial North Star. The role This role is the analytical and operational backbone of our German Sales and Marketing teams. You will make a direct impact by using data to help us grow smarter and faster. It’s a role designed for an analytical person who wants to build a career in fintech strategy and commercial operations, offering a unique blend of hands-on data work and strategic exposure. In the first six months, you’ll be mainly focused on CRM and Sales Operations ensuring our HubSpot environment runs smoothly and accurately. Growth and Business Impact - Analyse sales funnel performance, conversion rates, and campaign ROI to identify opportunities that directly drive growth. - Take ownership of the reporting for our Direct Acquisition channels, delivering insights that shape the team's strategic decisions. - Support strategic projects with analysis and process improvements, helping the team launch new initiatives and experiments. Data reporting and infrastructure - Be the go-to support for maintaining and optimising Sales leads via upload, scoring, attribution, and analysis. - Build and maintain dashboards in HubSpot and Looker to track lead flow, conversion rates, and ROI. - Support weekly and monthly performance reviews with actionable insights. - Work with internal data and analytics teams to ensure accurate data synchronisation between HubSpot, Looker, and backend systems. - Ensure data integrity for attribution, source tracking, and campaign reporting. Automation and Optimisation - Become the team's HubSpot CRM expert, using automation to make the Sales team more effective. - Design and run small experiments (A/B tests) on outreach cadences and email templ ... (truncated, view full listing at source)