Senior Performance Marketing Executive: Paid Search

Senior Performance Marketing Executive: Paid Search SENIOR PERFORMANCE MARKETING EXECUTIVE: PAID SEARCH Hybrid in London Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are. That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed. We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive. THE TEAM The Performance Marketing team sits within the wider Direct Acquisition team, which also includes sales and brand. We are responsible for supporting the top of funnel growth of our core lending business across a number of offline and online channels from Mail to Search and Social. THE ROLE We’re looking to hire a Senior Paid Search Executive with experience within Google Ads to support the overall management, optimisation and scaling of our Paid Search channel. You’ll help with both the day-to-day running of our Google campaigns, lead our growth strategy on Bing and help drive forward our expansion into new search opportunities with the likes of ChatGPT Ads, and additional Google properties such as Display and Video. This role could also suit someone currently working in a paid search or performance marketing agency who wants their first move inhouse and the chance to see the direct commercial impact of their work. We envision the role breaking down into the following 3x areas; Campaign setup, management & hygiene - Build a plan for driving sustainable growth through Bing Paid Search and contribute proposals for new channel tests such as ChatGPT Ads, YouTube and Google Demand Generation - Launch, optimise and scale campaigns across Google Search, Performance Max, Youtube and Demand Gen. - Ensure excellent account hygiene e.g. excluding irrelevant search terms & placements, addressing low ad relevance/quality score keywords, spotting opportunities for further account consolidation where keywords have low volume, improving ad extensions. Testing insights - Support the creation, monitoring and analysis of landing page experiments,. using Webflow to assist with on-site page changes - Analyse performance data to deliver actionable insights and support ideas for testing and optimisation based on clear hypotheses e.g. landing page engagement metrics, keyword themes with lower conversion rate, under performing creative assets. - Support the channel lead in developing compelling text, image and video ads that reflects our brand tone and support channel objectives. Regularly share performance feedback. Monitoring & Reporting - Monitor performance on a granular level across keywords, landing pages, search terms, creative assets etc. - Report on channel performance to stakeholders on a regular basis using both in-platform and internal data. - Set up dashboards for efficient test monitoring. - Collaborate with Acquitech to ensure data accuracy in Looker . REQUIREMENTS Essential: - A minimum of 2-3 years hands-on experience with Google Ads - A strong understanding of the channel dynamics and metrics within Paid Search - Able to understand the importance of testing and capacity to learn to design and run A/B, multivariate, geographical test to drive campaign improvements - A data driven mindset with the ability to interpret complex data and translate it into actionable recommendations - Strong copywriting skills and an excellent eye for detail - A creative thinker with the ability to go beyond administrativ ... (truncated, view full listing at source)