B2B Lifecycle & CRM Campaign Lead

Change the way the world travels Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours. Ready to unlock your potential with a community of fellow explorers? Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok. Head to getyourguide.careers to take the first step. Team mission We are seeking a hands-on Lead, B2B Lifecycle / CRM Campaigns to take our supplier journey to the next level, orchestrating the creation, deployment, and optimization of automated CRM/email engagement across the supplier lifecycle. You will be the responsible for mapping, writing, and executing supplier campaigns and programs, leveraging segmentation and CRM capabilities to deliver timely, relevant, and high-performing communications. Working closely with our Senior Lifecycle Manager, who owns the CRM stack, data foundations, and experimentation tools, you will focus on journey design, campaign operations, messaging frameworks, and campaign performance. Your mission: ensure every supplier receives clear, actionable, and targeted communications that drive key B2B outcomes, without needing to build the system from scratch. Your mission Journey and campaign ownership: Design, manage, and optimize onboarding, education, engagement, and retention campaigns through email and CRM channels, working within established data structures and frameworks. Segmentation and personalization: Utilize existing data models and segmentation capabilities to craft relevant journeys for key supplier cohorts, regions, and categories. Messaging content execution: Write, QA, and deploy campaign messaging that aligns to the supplier lifecycle; partner with creative and brand as needed. Campaign operations: Oversee campaign setup, scheduling, QA, and deployment within CRM systems (e.g., Braze), ensuring accuracy and timeliness. Performance monitoring and iteration: Track campaign-level metrics, analyze journey results, and recommend tactical improvements or tests, working in partnership with the data/architecture lifecycle manager for larger-scale experimentation. Cross-functional collaboration: Work collaboratively with product marketing, commercial operations, regional teams, and, critically, the CRM architecture/data manager to synchronize supplier communications with data capabilities and business priorities. Continuous improvement: Stay current on lifecycle journey trends and best practices, ensuring our supplier experience remains best-in-class. Your toolkit 8+ years of hands-on experience in lifecycle/email/CRM campaign ownership, ideally in a B2B or SaaS/marketplace context Advanced practitioner-level knowledge of CRM tools/platforms (e.g., Braze, HubSpot, Salesforce Marketing Cloud, Iterable) Proven record orchestrating and optimizing multi-step, automated customer journeys within existing CRM infrastructure Skilled at mapping, deploying, and iterating lifecycle campaigns using existing audience/data frameworks Excellent messaging and content deployment skills; able to write and operationalize journeys, not just concept them Comfortable working across teams but happiest owning “the plan” for lifecycle messaging and execution Strong analytical skills for reporting, monitoring, and tactical improvement (while collaborating with architecture/data lead for deeper analysis or foundational experimentation) Experience in a high-growth, matrixed business is a strong plus How we’ll make your career journey extraordinary Annual personal growth budget and mentorship programs for continuous learning and development Work from anywhere in the world for 30 days per year A hybrid working approach with three days of in office collaboration (Mon, Tue, Thur) and two days of optional at home focus time. Oppor ... (truncated, view full listing at source)