Head of Supply Brand & Narrative

Change the way the world travels Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours. Ready to unlock your potential with a community of fellow explorers? Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok. Head to getyourguide.careers to take the first step. Your mission Own and architect GetYourGuide's supplier-facing narrative—building the brand story, content engine, and market position that earns trust and preference from experience creators worldwide. Own and architect GetYourGuide's supplier-facing narrative Define, evolve, and broadcast a distinct, differentiated brand story that earns trust and preference from experience creators worldwide. Set and maintain the supplier-facing voice and messaging architecture, ensuring consistency in all written and spoken communication. Lead and coach the team Hire, develop, and manage a growing team of content, brand, and communications professionals—providing mentorship, fostering talent, and enabling best-in-class execution across all supplier-facing brand activities. Build, lead, and scale a high-performing content engine Create and operationalize a content program that delivers case studies, growth playbooks (e.g., "How to improve your summer offerings"), segmentation-driven pitch decks, and influential thought leadership. Annual narrative and event storytelling : Own the "big message" and theme development for conferences, summits, and high-profile events—setting the strategic vision and ensuring all programming, content, and presentations reflect a unified story. Industry content strategy : Take full ownership of conceptualizing, producing, and distributing content for industry influencers and publications to tell impactful, insightful stories that inform, inspire, and attract suppliers. Stakeholder management strategy : Direct the strategy and calendar for B2B/industry storytelling, including supply influencers and media, collaborating across the GetYourGuide team and specialist agencies as needed. Data storytelling : Personally identify, shape, and tell the stories behind the numbers—using data to uncover opportunities, inform market position, and generate influential content and campaigns. How success is measured: Brand perception : Measurable improvement in supplier trust, preference, and brand favorability (tracked through qualitative and quantitative research) Team excellence : High-performing, engaged team delivering consistent, high-quality work; strong retention and development Market position : GetYourGuide recognized as a leading voice in the experiences industry (media mentions, speaking invitations, industry awards) Content performance : Engagement, reach, and influence of supplier-facing content and thought leadership (downloads, shares, inbound inquiries) Event impact : Attendance, engagement, and sentiment at key summits and conferences Your toolkit 10+ years of progressive experience in brand, B2B content, communications, or related fields, with a strong blend of strategy, execution, and thought leadership Tested people leader : experienced in hiring, managing, and coaching high-potential brand, content, or communications talent Mastermind strategist : skilled at seeing market opportunity and crafting clear, compelling B2B narratives that move audiences and shape perception Proven track record building and scaling impactful content programs—including industry publications and data-driven insights pieces Deep understanding of industry dynamics, with strong experience securing favorable results in forums such as trade shows/conferences, industry newsletters, and more Executive-level presence and confidence working with and influencing C-suite, high-profile stakeholders, a ... (truncated, view full listing at source)