Senior Engagement Marketing Manager

Change the way the world travels Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours. Ready to unlock your potential with a community of fellow explorers? Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok. Head to getyourguide.careers to take the first step. Team mission We are looking for an experienced marketer with a passion for the creator economy and a solid understanding about the challenges and opportunities influencers and creators face. This role requires a strategic thinker with hands-on experience in building content strategies, managing online communities, and driving engagement through data-informed decision-making. You will play a key role in scaling one of the world’s largest travel creator communities by owning our engagement strategy, managing our communication channels, and helping shape the product and content offering for nano and micro influencers. Learn more about it here , here and here . Your mission Community Engagement Lifecycle Management Define and manage the value proposition and messaging for the creator community across audience segments (nano, micro, and mid-tier creators) Design and execute a multi-channel engagement strategy (CRM, social, events) tailored to the full funnel creator journey (from acquisition to retention) Drive targeted lifecycle campaigns to move creators through the funnel - improving conversion rates from follower → applicant → active member Create campaigns that highlight benefits, and success stories within the community to reinforce the value proposition and foster advocacy Translate community insights and feedback into refined positioning, product features, and marketing content Collaborate with Product teams to inform feature development based on creator insights and needs Content Channel Management Steer the communication and channel strategy for the community Develop engaging content for creators including guides, tutorials, newsletters, and success stories Analytics Performance Track, analyze, and report on core community metrics including LTV, activation, retention, and churn across different geographies and creator segments Use data insights to inform targeting decisions and refine strategies Analyze and optimize campaign performance to improve engagement and retention Your toolkit 3-5 years of experience in product marketing, lifecycle marketing, or creator/influencer marketing Demonstrated experience developing engagement strategies for online communities (preferably B2B). Experience planning and executing CRM campaigns (using Braze, HubSpot, or similar CRM solutions). Strong analytical mindset and ability to interpret performance data to inform decisions Excellent project and stakeholder management skills; able to lead cross-functional initiatives with multiple collaborators. Collaborated with Product and Tech teams to inform feature development based on user insights Social media channels knowledge, especially Instagram and TikTok (YouTube is a plus. Extras that give you an edge Experience in the creator economy or working with influencers. Track record of segmenting audiences to improve product adoption and conversion rates. Developed and optimized value propositions for different audience segments. How we’ll make your career journey extraordinary Annual personal growth budget and mentorship programs for continuous learning and development Work from anywhere in the world for 30 days per year A hybrid working approach with three days of in office collaboration (Mon, Tue, Thur) and two days of optional at home focus time. Opportunities to collaborate and socialize with team members through quarterly team events and yearly company-wide events Monthly trans ... (truncated, view full listing at source)