Senior Field Marketing Manager, Northern EMEA

Category-defining tech. Career-defining work. Lots of tech companies disrupt. But, many fail when they try to scale. We're different. CockroachDB makes it easier for companies to build and scale apps. This is how and why we're helping some of the most innovative companies on the planet. We tackle problems head-on and focus on solutions that create lasting impact. Because when our customers win, we all win. The Role We are seeking a dynamic and experienced Senior Field Marketing Manager, to join our EMEA Field Marketing team and lead marketing for Northern Europe. In this role, you will be responsible for planning and executing field marketing programs across Northern Europe and the effective management and development of a direct report. You will work closely with the regional Sales team to drive engagement and build strong connections with our target accounts. This role plays a critical part in building pipeline through impactful and targeted field marketing initiatives. You will have the opportunity to build the Northern Europe field marketing plan and lead a diverse range of activities both direct and with our Partner ecosystem, including managing conferences, sponsored third-party events, executive roundtables, webinars, direct mail campaigns, partner collaborations, technical workshops, and more. As we continuously refine and expand our field programs, your insights and contributions will be essential to shaping and improving our strategy moving forward. You must be located in London,UK for this role. You Will Build and execute the Northern Europe Field Marketing plan working closely with Regional sales teams, Partner teams and Field Marketing leads. Manage and develop one direct report. Manage program spend and own KPI tracking, sharing results and recommendations with the wider marketing team. Plan, coordinate and deliver regional events such as conferences, roundtables, etc. Oversee event logistics including (but not limited to) venue selection, catering, swag, prize draws and promotional materials. Partner with the design team to produce event collateral such as booth designs, banners, handouts, and social media assets. Collaborate cross-functionally to drive event attendee recruitment and follow ups (including AI-driven initiatives). Work with regional Partner teams to plan and execute local partner marketing events and programs. Work with content, product marketing teams and sales engineering team members to define speaking engagements and relevant topics. Manage pre- and post-event activities, including lead capture, data upload, and follow-up campaigns. Stay ahead of industry trends by analyzing competitor activities and identifying new event formats and engagement models. The Expectations First 30 days You’ll focus on getting up to speed with the Northern Europe Field Marketing plan, gaining a clear understanding of our goals, pipeline priorities, and target accounts and goals and direction of your direct report. This time is also about building connections familiarising yourself with our broader marketing and sales teams, our technology, and our company culture. By 3 months You’ll be fully embedded in the team and actively executing key elements of the Field Marketing plan, setting direction and goals for your direct report. By this point, you’ll be partnering closely with the regional go-to-market team in Northern Europe, contributing directly to our engagement and pipeline-building efforts. You Have Strong project management abilities, with a proven track record of running multiple programs simultaneously. Experience in people management and development. Excellent communication and interpersonal skills, with the ability to collaborate effectively with local Sales teams. Proficiency with marketing and AI tools, CRM platforms (e.g., Salesforce), Google Workspace, ChatGPT, and event management systems. Creative problem-solving skills paired with a strong attention to detail. Ability ... (truncated, view full listing at source)