Senior Manager, Field Marketing

About Workato Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility. Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast-changing world. Learn how Workato helps businesses of all sizes achieve more at workato.com . Why join us? Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles . We are driven by innovation and looking for team players who want to actively build our company. But, we also believe in balancing productivity with self-care . That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. If this sounds right up your alley, please submit an application. We look forward to getting to know you! Also, feel free to check out why: Business Insider named us an “enterprise startup to bet your career on” Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America Quartz ranked us the #1 best company for remote workers Responsibilities We are seeking a highly strategic, data-driven Senior Manager, Field Marketing to lead our tradeshow, field, and partner event strategy and execution. This is a player/coach role responsible for owning our end-to-end field marketing engine while directly managing a team of two field marketers. You will oversee the execution of 12+ tradeshows and hundreds of field and partner events annually , driving pipeline, revenue influence, and market presence. This role requires strong operational rigor, cross-functional alignment, and a passion for measurable impact. If you thrive in high-volume execution environments, love building scalable processes, and bring a sharp analytical mindset to marketing performance — this role is for you. In this role, y ou will also be responsible to: Strategy Ownership Own the global field marketing and tradeshow strategy aligned to revenue targets Build annual and quarterly event plans across tradeshows, hosted events, third-party conferences, partner events, and executive programs Partner closely with Sales leadership to align event investments to territory and account priorities Develop scalable playbooks for event planning, activation, and follow-up Execution Leadership (Player/Coach) Lead, mentor, and develop a team of 2 field marketing professionals Personally manage high-impact tier-1 tradeshows and strategic events Oversee execution of 12+ major tradeshows annually Drive execution of hundreds of field and partner events per year Ensure seamless coordination across Marketing, Sales, SDRs, Customer Success, and Partners Operational Excellence Build and manage event budgets with strong ROI discipline Create standardized processes for planning, tracking, and post-event follow-up Implement scalable systems for registration tracking, lead capture, routing, and SLA enforcement Drive pre-event enablement and post-event follow-up rigor across Sales teams Data Performance Management Define and track KPIs including: Pipeline generated and influenced Revenue attribution Cost per opportunity Event ROI Meeting conversion rates Deliver executive-level reporting and insights Continuously optimize channel mix based on performance data Leverage marketing automation and CRM systems to measure impact Requirements Qualifications / Experience / Technical Skills 8+ years of B2B marketing experience, with 4+ years ... (truncated, view full listing at source)