Performance Marketing Analyst

Team Description We're a Digital Acquisition team that drives SumUp Brazil’s entire online marketing strategy. From paid media to website optimization and experimentation. Our mission is to drive growth by connecting with entrepreneurs throughout their digital journey. As part of this team, you’ll play a key role in driving customer acquisition for Card Readers and Tap to Pay, ensuring that paid media campaigns, funnel optimization and experimentation directly translate into growth. This role requires strong analytical skills, familiarity with A/B testing and close collaboration with Sales, Product, Revenue Operations and Creative teams to turn business goals into acquisition strategies. What You’ll Do Plan, execute, and optimize paid media campaigns across key channels to drive qualified conversions and awareness with clear performance targets. Analyze funnel and campaign performance, identify gaps, propose strategies, and implement corrective actions. Run A/B tests and other experiments to validate acquisition hypotheses and improve conversion rates. Monitor marketing KPIs end-to-end and present actionable insights to leadership. Collaborate with Product, Sales, BI, and Creative teams to align initiatives, share learnings, and scale best practices. Manage performance budgets strategically, ensuring efficient spend and incremental growth. You’ll Be Great for This Role If You have experience in online marketing or growth, with a focus on paid media and digital acquisition. You have strong knowledge of performance marketing channels (Google, Meta, TikTok, etc.) and funnel optimisation. You can analyse and interpret data, extracting actionable insights to improve acquisition flows. You communicate clearly and collaborate effectively across cross-functional teams. You thrive in a fast-paced, data-driven environment and take ownership of results. Nice to Have Experience in fintech, payments, or e-commerce. Knowledge of data extraction (SQL) and visualisation (Tableau). Familiarity with landing page optimisation and UX best practices. Familiarity with AI tools to enhance productivity and efficiency within online marketing. Why You Should Join SumUp 🌎 Opportunity to work with a truly global, multicultural team from our dynamic São Paulo hub in the heart of the city. This involves an office-first setup. 🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced. 🚀 Enrolment onto our VSOP program: you will own a stake in SumUp’s future success. 📚 Invest in your growth: access an annual budget of R$ 10,000 for education, certifications, and conferences. 🏖 Generous time off: enjoy 22 working days of paid leave , plus public holidays and special leave days. 💪 Stay fit: Wellhub membership included and a gym at the office. 💼 Financial wellness: SumUp contributes to your private retirement plan with Santander. 🧠 Mental well-being: access to Zenklub for therapy, coaching, and emotional wellness resources. 🍽 Meal support: benefit from a tax-free food voucher program with Pluxee. 🌴 Break4me: 1-month sabbatical after 3 years of service. 🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team. About SumUp At SumUp, we’re on a mission to empower small businesses around the world with simple, affordable tools to help them start, run, and grow. More than 4 million merchants across 36 markets trust us as their financial partner — and we’re just getting started. We’re a global team of 3,000+ people from over 90 nationalities , united by curiosity, collaboration, and care. Our core values and culture shape everything we do, fostering inclusion, learning, and belonging. SumUp is proud to be an Equal Employment Opportunity employer, committed to building a safe, respectful, and diverse workplace where everyone ... (truncated, view full listing at source)