Senior CRM Manager - SumUp Pay

Senior CRM Manager – SumUp Pay About the team SumUp is building a full-featured personal account for consumers across Europe, making it easy to spend globally, manage money, and get rewarded for everyday spending. This is the first dedicated CRM hire for the Consumer team – a rare opportunity to build lifecycle strategy from scratch and own how we communicate with customers across every stage of their journey, from first install through to long-term habit. High ownership, high impact, with real scope to shape how SumUp Pay talks to its customers for years to come. What you'll do Own lifecycle journeys across push, email, in-app modals, and banners, with a relentless focus on the moments that drive growth: KYC completion, card activation, first transaction, feature adoption, re-engagement Form hypotheses, run experiments, interpret results, and move fast, this is not a set-and-forget role Monitor product usage data to identify friction points and translate them into CRM interventions or product improvement recommendations Define and manage user segments, run A/B tests, and continuously iterate on activation, engagement, and retention across six European markets Own Iterable end-to-end – data mappings, event taxonomy, user profile schemas, working closely with backend engineers to keep the data clean and the platform healthy Partner with the GTM team to align messaging, timing, and targeting with broader SumUp growth initiatives You'll be great for this role if you… Have hands-on ownership experience across multi-channel lifecycle campaigns in a high-growth consumer product, fintech or neobank experience a strong plus Think in funnels, cohorts, and activation rates, not just open rates and click-throughs Are comfortable with event-driven architecture and understand how real-time triggers power effective customer journeys Can work confidently across technical and non-technical stakeholders, translating platform logic into clear campaign strategy and back again Have built from scratch before - you're energised by the absence of a playbook, not slowed down by it Are hands-on enough to unblock yourself: you can read event schemas, navigate a data model, and work alongside engineers as a peer Why you should join SumUp 🌎 Opportunity to work with a truly global, multicultural team from our central Covent Garden location, wrapped in historic charm and modern flair. This involves an office-first setup. 🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced. 🚀 Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success. 🏖 Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves. 📚 A dedicated annual LD budget for attending conferences and/or advancing your career through further education. 🏥 Health matters: private health insurance, including optical and dental. 🚗 Life made easier: salary-sacrifice commuter benefits via Gogeta. 💼 Financial security: retirement scheme (SumUp matches 7% when you contribute 5%). 🛡 Peace of mind: life insurance from MetLife for 2× your salary. 🌴 Break4me: 1-month sabbatical after 3 years of service. 🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team. About SumUp Be empowered to do more that matters. At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships. Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what w ... (truncated, view full listing at source)