Principal, Biz Marketing (BD – AdTech Supply Partnerships)

Company Introduction Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door. Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Overseas” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond. We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?” Role Overview Coupang is reimagining the shopping experience, and our Programmatic Ad products are at the forefront of this transformation. We are looking for a strategic "Hunter" to spearhead our supply-side expansion in Taiwan. You will be responsible for the end-to-end acquisition of direct App Web publishers , integrating Coupang’s sophisticated open API products(search api, Reco API) into their platforms to create native, high-converting commerce experiences. What You Will Do Strategic Supply Acquisition Territory Planning Identify and onboard high-intent mobile app developers and web publishers in the Taiwan market (Utility, Fintech, Lifestyle, and Content apps, Game). Transition partners from legacy display models to high-yield Direct API integrations. Negotiate complex commercial agreements, focusing on long-term value and deep technical alignment. Technical Solution Consulting Data Flow Management Act as a bridge between Coupang’s product team and the partner’s Products/Engineering leads. Evangelize the technical superiority of Search Recommendation APIs over traditional SDK-based display ads. Ensure a seamless exchange of data between the developer’s app and Coupang’s ecommerce engine to deliver real-time, high-converting product recommendations. Programmatic Ecosystem Strategy Leverage deep knowledge of Supply-Side Platforms (SSPs) and Programmatic ad ecosystem position Coupang as a primary monetization partner. Guide developers through the technical transition from "waterfall" models to sophisticated programmatic bidding environments. Basic Qualifications The AdTech Pedigree: 8+ years in Business Development, with a heavy focus on Programmatic Advertising, SSPs, or Mobile Monetization. Beyond "Banner Sales": You must demonstrate a deep understanding of publisher monetization and how complements API-driven e-commerce integrations. Data Flow Literacy: You are comfortable explaining how an API request is triggered, how metadata is passed, and how an e-commerce engine returns filtered results. You understand the "plumbing" of the mobile ad ecosystem, not just the "paint." Language: Native-level fluency in Mandarin; professional proficiency in English. Recruitment Process and Others Recruitment Process Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. Details to Consider This job posting may be closed prior to the stated end date for application if all openings are filled. Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process. Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws. Privacy Notice ​ Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/ ​ ... (truncated, view full listing at source)