Content & Strategy Associate

Content Strategy Associate Location: Soho, NYC (Onsite) Department: GTM About Flowcode Flowcode is the leading offline-to-online conversion platform, powering personalized consumer experiences through dynamic touchpoints, AI-powered experiences, and real-time analytics. We partner with the world’s most iconic brands across sports, media, retail, and enterprise to transform consumer engagement in the real world. Backed by top-tier investors, Flowcode is scaling rapidly as we define the category of offline identity. Our mission is simple: instantly connect fans to brands in the real world. The Role Content Strategy Associate Flowcode is building the next generation of consumer experiences at scale, and we’re seeking a Content Strategy Associate to bridge the gap between our product’s technical power and our clients’ business goals. This role combines deep data synthesis with high-impact storytelling and go-to-market strategy. You’ll be responsible for creating the core narrative and foundational content that powers our entire sales organization. You won't just describe what Flowcode does; you will analyze our platform’s capabilities and performance data to articulate compelling narratives and the "source of truth" for every pitch, deck, and case study. You’ll work closely with Product, Data, and Sales leadership to translate complex technical features into clear, value-driven narratives. Your work ensures that every member of the GTM team is armed with the most compelling, data-backed arguments to win in the market. This is a high-visibility role dual reporting to the Chief Growth Officer and Head of Strategic Operations, with constant collaboration across Product, Design, and Executive leadership. What You’ll Do Own the Core Narrative: Define and maintain the foundational messaging, sales pillars, and "Why Flowcode" stories that serve as the blueprint for all sales collateral. Synthesize Data into Insights: Partner with the Data team to extract performance metrics and transform them into compelling data points that prove ROI and platform efficacy. Architect Sales Collateral: Design the structure and content for flagship pitch decks, vertical-specific playbooks, and one-pagers that resonate with ICPs. Translate Product to Value: Act as the bridge between the Product team and the Sales floor, turning new feature releases into clear value propositions and competitive differentiators. Content Innovation : Design and create differentiated story formats and drive AI content strategies for the GTM team. Innovate content and delivery to highly differentiate Flowcode brand and positioning in the market. Vertical Differentiation : Develop industry specific strategies that enhance competitive separation and tailor content to differentiate Flowcode in each market. Enable the GTM Team: Ensure the Sales and Account Management teams are "on-message" by providing them with the scripts, talk tracks, and assets needed to navigate complex enterprise deals. Market Intelligence: Monitor the competitive landscape and industry trends to keep Flowcode’s positioning ahead of the curve, ensuring our content addresses the evolving needs of the "offline-to-online" market. What We’re Looking For 3–6 years of experience in sales strategy, product marketing, or business analyst roles, preferably within a high-growth SaaS or consumer tech environment. Data Insights: A proven ability to take raw data sets and technical product features and translate them into "why it matters" narratives. Strategic Content: Experience building high-stakes sales decks, vertical playbooks, and ROI-driven case studies that move the needle in enterprise deals. Technical Analytical Fluency: Comfortable navigating data platforms (e.g., Looker, Hubspot) to find the analysis that showcases platform value. Design Sensibility: A sharp eye for design; you know how to structure a slide or a one-pager so that the most important information is consu ... (truncated, view full listing at source)