Senior Technical Product Marketing Manager

Your work days are brighter here. We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too. About the Team The Workday Build & Platform team drives the strategy and go-to-market for Workday’s extensibility and developer platform. Our team focuses on Workday Extend, Workday Build, and emerging innovations such as Agent Builder, enabling customers and partners to build custom applications, automate workflows, and develop AI-powered agents directly on Workday. We work closely with Product, Engineering, and GTM teams to bring new platform capabilities to market and accelerate adoption across the Workday ecosystem. About the Role We’re looking for a Senior Technical Product Marketing Manager to join the Workday Build & Platform team , driving adoption and growth of Build and platform technologies. This role requires deep familiarity with developer tools, oCIO and developer personas, and AI-assisted development. You will lead strategic product marketing for Workday Build, with a focus on Workday Extend and emerging AI-powered platform capabilities. This includes defining messaging and positioning for custom app development, custom agents, agent-ready APIs, and open platform technologies. You will partner across product, developer relations, and GTM teams to bring these innovations to market and drive adoption of Workday as a platform for building, automating, and extending enterprise workflows. Success in this role will be measured through impact across platform adoption, market awareness, and field effectiveness. Example outcomes include: Adoption & Growth Drive measurable growth in Workday platform consumption by increasing the number of custom apps, AI agents, and integrations built using Workday Build capabilities and newly launched platform innovations. Market Narrative & Awareness Strengthen Workday’s position as an open platform by increasing analyst, partner, and customer awareness through thought leadership, analyst engagement, customer advocacy, and PR visibility. GTM Impact Improve field readiness and effectiveness through clear technical positioning, enablement programs, and assets that empower Sales, Enterprise Architects and Solution Consulting teams to confidently position Workday Build and platform capabilities. This role sits at the intersection of product, engineering, and GTM, translating complex platform capabilities into compelling narratives for developers, integrators, and technical decision-makers. It is a high-impact, highly visible position designed for a Technical PMM who can combine technical fluency with strategic marketing and business acumen. You will be responsible for: 1. Technical Positioning & Messaging Define and articulate Workday Build’s technical value for developers, architects, and IT decision-makers. Develop messaging frameworks, narratives, and collateral that differentiate Build and track adoption and engagement metric ... (truncated, view full listing at source)