Director of Customer Marketing, Expansion & Lifecycle

Director of Customer Marketing, Expansion & Lifecycle Our Mission & Values: At Drata, we help companies earn and keep the trust of their users, customers, partners, and prospects. We’re the proof layer that shows great companies deserve the trust they aim to build. We live our values every day. Built on Trust means consistency is everything. Act with Integrity by always doing the right thing. Being Customer-Obsessed keeps the people we serve at the center of our work. Competitive Fire drives us to push ourselves harder than anyone else. Diversity brings unique perspectives that lead to better solutions. Automation First ensures we save time and money by making efficiency a priority. Our Culture & Work Style 🚀 At Drata, we’re not just building software - we’re building a mindset. Everything we do springs from: - Be a Driver (Owner‑Operator Mentality): Own your work. Improve relentlessly. Deliver results. - Move at Drata Speed (Precision & Velocity): Fast decisions. Quick learning. Immediate impact. - Stay Mission-Driven (Customer‑Obsessed): Challenge assumptions. Deliver value. Stay hungry. We pair that high-velocity culture with a thoughtful hybrid model because we believe flexibility and collaboration both matter. That’s why in the Bay we come together in-office Tuesday through Thursday our high‑impact collaboration days where teams align, strategize, and innovate. Mondays and Fridays are flexible, giving you space for focused work, balance, and autonomy. If you thrive when you’re empowered, energized, and working with smart, mission-driven people where you’ll feel at home here. Why Join The Drata Team? The best way to understand the Driver’s Mindset is to see it in action. We’re an award-winning, mission-driven team of 600+ people worldwide, united by a culture that values trust, speed, and continuous growth. - See the Speed: https://www.youtube.com/watch?v=QidTdkGwKMY Watch our CEO, Adam Markowitz, discuss the hyper-growth journey, from $0 to $100M ARR in just four years - Hear the Voice of the Team https://drata.com/about/life-at-drata: Explore our "Life at Drata" page for employee testimonials on our collaborative and the growth opportunities available. - Experience the Impact https://www.greatplacetowork.com/certified-company/7044563: See why we are consistently recognized on Fortune's Best Workplaces lists. - Connect with Us on Socials: LinkedIn https://www.linkedin.com/company/drata/posts/?feedView=all - follow us for company updates, employee stories, and career news. Job Summary: We are looking for a Director of Customer Marketing, Expansion & Lifecycle to own and scale our post‑sale growth engine at Drata. This role is customer‑first at its core, building world‑class lifecycle programs that help customers achieve exceptional outcomes with Drata while driving expansion (upsell, cross‑sell, and multi‑product adoption) and Net Revenue Retention (NRR). The role sits within Revenue Marketing and partners closely with Sales leadership, Revenue Operations, Customer Success, and Product to meet and exceed annual expansion targets. What you'll do: Strategy and leadership - Own the end‑to‑end customer marketing strategy for expansion and lifecycle, ensuring programs start from customer value and map directly to NRR, expansion, and renewal goals. - Build and maintain a roadmap of expansion‑led programs (upsell, cross‑sell, seat and product growth) supported by best‑in‑class lifecycle journeys that guide customers from onboarding to long‑term success with Drata. - Partner with Sales leadership and Revenue Operations to define shared expansion KPIs, segmentation, measurement, and reporting frameworks that clearly connect programs to revenue targets. - Collaborate with Customer Success and Product to design integrated, customer‑first plays that align field execution, product roadmap, and marketing programs. - Champion an AI‑first mindset in customer marketing, using AI for segmentation, content creation, ... (truncated, view full listing at source)