Growth Manager (iGaming)

Growth Manager (iGaming) About Playlink We are an innovative iGaming company offering a comprehensive suite of crypto-focused products, including sportsbook and casino experiences. By combining cutting-edge technology with a deep understanding of the crypto space, we aim to revolutionise the betting and gaming experience for a global audience. Our mission is to create the most effortless and accessible betting and gaming entertainment experience, delivering innovation and personalisation at every touchpoint. Our vision is to become a leading player in the betting industry by combining seamless user experiences with groundbreaking personalisation and community-driven engagement. Whether it’s through competitive sportsbook offerings or immersive casino gameplay, we are dedicated to creating a unique and engaging platform. Join us in shaping the future of crypto iGaming. The Role We’re seeking a Growth Manager to scale our affiliate programme. You’ll own strategy and execution, and manage relationships with high-value partners. This reports to Head of Partnerships and is critical to our customer acquisition strategy. Responsibilities - Grow Bluff's partner and affiliate program - recruiting, onboarding, and managing relationships with partners across multiple channels. - Identify and activate high-value traffic sources including affiliate networks, community channels, influencers, and more. - Monitor affiliate performance, track KPIs, and optimize campaigns for quality player acquisition. - Work closely with internal teams on bonus structures, landing pages, and promotional materials to maximize conversion. - Stay plugged into crypto casino communities to surface emerging traffic opportunities and stay ahead of competitors. Required Experience & Skills - 1–2+ years at a crypto casino in a similar role - Existing network and deep familiarity with the crypto gambling ecosystem - the communities, influencers, the forums, and player behaviour - Strong relationship-builder - comfortable maintaining long-term partner relationships