Director, Head of Editorial & Thought Leadership

As Director, Head of Editorial & Thought Leadership, you will own the strategic direction, editorial voice, and quality of ServiceNow’s global thought leadership – the steward responsible for shaping how ServiceNow shows up in the world — what we say, how we say it, and why it matters. You will drive our editorial strategy, leveraging business, industry and cultural insights to develop a content roadmap that powers a new audience-first thought leadership experience, ensuring our content reflects what the market cares about, not just what the company wants to promote. You will oversee an editorial team of writers and editors while acting as the final editorial steward and strategic lead. This role partners in lockstep our digital experience lead to translate audience insights into compelling, relevant, high-impact content. You will also work closely with operations, integrated marketing, and event teams to ensure thought leadership supports our key business priorities without compromising editorial integrity. This is an outside-in leadership role for a seasoned editorial strategist who understands technology, AI, and the modern media landscape and can bring fresh thinking, cultural awareness, and sharp editorial judgment to everything we publish. Editorial Strategy & Vision Lead global thought leadership editorial strategy across company, industry, and cultural narratives Establish editorial voice and content plan positioning ServiceNow as a trusted authority in technology and AI Align editorial strategy with marketing, events, and brand priorities while maintaining audience focus Audience-First Content Leadership Serve as gatekeeper for all thought leadership content, ensuring it's audience-driven, insight-led, and strategically aligned Advise senior stakeholders with guidance, feedback, and principled pushback when needed Translate trends, news, and cultural shifts into timely, differentiated editorial ideas Surface fresh perspectives and original insights beyond standard executive messaging Strategic Optimization Partner with digital experience lead to design content using performance data and audience insights Collaborate with operations, campaign, and events teams on integrated initiatives while maintaining editorial rigor Team Leadership & Editorial Excellence Lead and develop team of writers, editors, and copy editors Set quality standards, workflows, and review processes ensuring consistency and credibility Coach team on storytelling, clarity, voice, and journalistic best practices Multi-Format Storytelling Own written editorial and partner with producers/creative leads on video, audio, and multimedia Determine optimal format for each story (article, podcast, video, interactive) and guide execution   Core Competencies · Editorial & Thought Leadership Expertise o   Deep experience building and running thought leadership platforms, editorial brands, or media-style content engines within technology or adjacent industries. · Strategic Stewardship o   Ability to balance business needs with audience trust, maintaining an audience-first editorial bar even in high-pressure stakeholder environments. · Tech & AI Fluency o   Strong understanding of enterprise technology, AI, and the evolving digital landscape, with the ability to translate complex topics into compelling narratives. · Outside-In Perspective o   A newsroom-level awareness of global news, culture, and trends, with a track record of turning those insights into differentiated editorial direction. · Leadership & Influence o   Proven ability to lead senior-level conversations, manage stakeholders, and build trust across marketing, product, communications, and executive teams. · Multimedia Mindset o   Comfortable thinking beyond written content, collaborating with producers and creatives to bring stories to life across formats. The ideal candidate should have: 15+ years o ... (truncated, view full listing at source)