Vice President of Marketing

Vice President of Marketing About Ditto: Ditto is redefining how data moves at the edge. Our mission is to make it seamless for developers to build resilient, real-time applications, regardless of network conditions. Whether you're in a stadium, airplane, or remote military base, Ditto's peer-to-peer sync engine ensures devices stay connected and data stays consistent, even without internet. With more than $145 million in funding and trusted by organizations like Chick-fil-A, Delta Airlines, and the U.S. military, Ditto powers mission-critical experiences across aviation, retail, travel, hospitality, defense, and more. As a globally distributed, fast-growing startup, we’re committed to building a diverse and inclusive team that reflects the wide range of perspectives needed to solve the world’s hardest connectivity problems. THE OPPORTUNITY As VP of Marketing, you will be Ditto's most senior marketing leader — owning the strategy, the story, and the execution. This is a true builder role: you will design and hire your marketing team from the ground up, establish the processes and infrastructure needed to scale, and partner closely with Sales, Product, and Executive leadership to drive pipeline and brand awareness. If you thrive in a high-growth environment and love turning a blank canvas into a world-class marketing engine, this role is for you. WHAT YOU'LL DO Strategy & Leadership - Define and own Ditto's overall marketing strategy, brand positioning, and go-to-market approach. - Build, hire, and mentor a high-performing marketing team across demand generation, content, product marketing, communications, and design. - Serve as a key member of the executive leadership team, contributing to company-wide strategy and planning. - Establish KPIs, reporting frameworks, and a culture of data-driven decision-making across the marketing org. Demand Generation & Pipeline - Develop and execute multi-channel campaigns (digital, events, content, ABM, and partner marketing) to drive qualified pipeline and revenue growth. - Partner with Sales leadership to align on ICP, messaging, and funnel performance. - Own and optimize the full marketing tech stack and budget. Brand & Communications - Lead brand strategy and ensure consistent, compelling messaging across all channels and audiences. - Drive thought leadership initiatives, PR, and executive visibility programs that position Ditto as an industry leader. - Oversee content strategy including blog, case studies, white papers, webinars, and social media. AI & Innovation - Champion the use of AI-powered tools and platforms across the marketing function — from content creation and personalization to campaign optimization and competitive intelligence. - Stay ahead of AI-driven marketing trends and embed new capabilities into team workflows to maximize efficiency and output. Public Sector (Bonus) - Where applicable, develop targeted marketing strategies for government, federal, state, and local agency audiences. - Understand the unique procurement cycles, compliance considerations, and messaging requirements of public sector buyers. - Build relationships with public sector partners, resellers, and ecosystem influencers. WHAT YOU BRING Required - 10+ years of progressive B2B marketing experience, with at least 3–5 years in a senior leadership role. - Proven track record of building marketing teams from scratch — hiring, developing, and retaining top talent. - Deep expertise in demand generation, pipeline marketing, and revenue attribution. - Strong background in AI tools and their application to modern marketing operations. - Exceptional communication and storytelling skills, with the ability to influence at the executive and board level. - Experience working cross-functionally in a fast-paced, high-growth technology environment. - Data-driven mindset with hands-on experience in marketing analytics and performance measurement. Preferred / Bonus - Experience marke ... (truncated, view full listing at source)