Integrated Marketing Manager (Contract)

Integrated Marketing Manager (Contract) ABOUT SEMGREP Semgrep, the leader in code security for builders, empowers invention without friction. Teams catch, flag, and fix real issues before they ship, powered by security that learns as they build. Semgrep secures code as it’s written and provides guardrails that pave the road for developers to move fast and stay secure. Built for builders and trusted by security, Semgrep lives where developers work, delivering fixes without breaking flow, and giving security teams visibility, control, and confidence. Semgrep gets smarter as you build, with AI that learns your context to cut false positives and prioritize reachable vulnerabilities, validated by 95% of security reviewers across 6M+ findings. Semgrep makes zero false positives a reality with AppSec teams triaging 80% fewer false positives across Code and Supply Chain, dramatically shrinking the backlog. Founded in San Francisco and backed by Menlo Ventures, Felicis Ventures, Lightspeed Venture Partners, Redpoint Ventures, and Sequoia Capital, Semgrep is recognized by Gartner in Application Security Testing and is trusted by leading organizations, including Snowflake, Dropbox, and Figma. Learn more at semgrep.dev http://semgrep.dev. ABOUT THE ROLE We’re seeking a strategic and results-driven Integrated Marketing Manager (IMM) to own and orchestrate the end-to-end go-to-market (GTM) strategy for our key campaigns. Acting as the CMO of campaigns, you’ll integrate business objectives with operational excellence to deliver impactful, cohesive, and measurable marketing initiatives. This role is central to our success in driving alignment across teams, ensuring resources are allocated effectively, and delivering campaigns that resonate with target audiences and achieve revenue goals. You’ll bring the ability to think holistically about marketing processes from concept to execution, and drive innovation in how we plan, execute, and evaluate campaigns. WHAT YOU'LL DO Strategy & Planning: - Own the go-to-market (GTM) strategy for campaigns, connecting business goals to actionable plans. - Develop integrated marketing strategies that drive measurable outcomes and span operational, executional, and analytical processes. - Collaborate with marketing, sales, and product stakeholders to define objectives, identify target audiences, and allocate resources effectively. Cross-Functional Leadership: - Lead cross-functional teams to align on campaign priorities, timelines, and deliverables. - Guide campaign strategy from concept to execution, ensuring consistency, quality, and collaboration across marketing operations, content, field, digital, and partner marketing. - Collaborate with product marketing, product, and sales teams to ensure campaign messaging is consistent, goal-oriented, and aligned with target markets, personas, and use cases that reflect company priorities. Campaign Execution & Management: - Translate strategic plans into data-driven campaigns with clear KPIs and outcomes. - Oversee the full campaign lifecycle, including concept development, resource allocation, project management, piloting, and scaling. - Continuously refine campaigns using real-time insights and analytics to enhance effectiveness. Measurement & Optimization: - Drive post-campaign evaluations to assess success, identify learnings, and optimize future efforts. - Establish dashboards and reporting frameworks to share performance metrics and ROI with key stakeholders. - Implement continuous improvement processes to elevate campaign impact and efficiency. Operational Excellence: - Build and manage scalable processes for campaign planning, resource allocation, and project management. - Ensure marketing programs align with corporate priorities and integrate across teams and regions. - Balance creativity with operational rigor, ensuring campaigns are both innovative and executable. YOU ARE IDEAL FOR THIS ROLE IF YOU HAVE Experience: - 4+ years ... (truncated, view full listing at source)