Senior Manager, Digital Experience Strategy

About the Role This is a full-time role that can be held from one of our US hubs (New York or Boston preferably), or remotely in the United States. ServiceNow is the AI platform for business reinvention — helping large enterprises put AI to work across IT, CRM, employee experience, and beyond. Our digital experience is how we tell that story to the world. The Digital Experience Strategy team at ServiceNow sits at the intersection of strategy and execution. We’re looking for a strategist with a proven track record of creating digital experiences and translating campaign goals into structured customer journeys. Someone passionate about upleveling user experiences, opinionated about connected customer journeys, and ready to lead the vision, strategy and roadmap – prioritizing what gets built, and what doesn’t. This role is a blend of product, digital, UX and marketing. The best candidates want to be at the forefront of AI -- and are extremely creative, hands-on, data-driven and eager to dive into everything and bring their vision to life. Responsibilities Translate the marketing teams’ campaign ideas into concrete web experience requirements Drive the Product Roadmap for Digital, prioritizing what drives engagement and moves the needle Collaborate with Product Marketing, UX, Digital Product Management, Copywriting, Engineering, and agency partners to move from strategy to execution Leverage UX research, site analytics, a/b test results to guide decision making Build reusable frameworks that scale across ServiceNow’s solutions (AI, IT, Employee Experience or CRM) without bespoke builds for every product or campaign  Understand different audience segments and ensure experience, messaging and content evolve throughout the buying group journey to improve engagement Feed performance insights back to the team — journey friction, content gaps, where buyers are stalling Design cross-channel strategy, with web as the hub — connecting email, social, events and ABM into cohesive, connected experience rather than disjointed touchpoints Define buying group progression logic, personalization rules, success metrics, a/b tests, how experience adapts based on signals  You might be a good fit if you: Have 8+ years in digital experience strategy, .com product management, or a hybrid digital/marketing role — shaping website experiences, not just campaign strategy  Have translated marketing campaign goals into concrete digital site requirements  Are opinionated about what good UX looks like and comfortable defending your strategy when stakeholders push back  Think holistically — you connect dots across channels and touchpoints and can't stand disjointed experiences  Make decisions using analytics, UX research, and behavioral data  Can navigate ambiguity and find simple, clear solutions when the problem is messy Understand B2B buying dynamics and multi-stakeholder decision-making  Can build alignment across marketing and product orgs without losing the thread of what the customer actually needs  Have worked closely with UX, engineering, agencies, and product teams to ship  Can prototype with AI tools like Claude Code For positions in this location, we offer a base pay of $155,400 - $272,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Work Personas We approach ... (truncated, view full listing at source)