Marketing Analytics Manager

Worker Sub-Type: Regular Job Description: Position Summary The Marketing Operation s team i s looking for a data-driven Marketing Analytics Manager to spearhead marketing analytics initiatives within our Secure Communications division . In this pivotal role, you will transform complex datasets into actionable insights that shape marketing strategies, optimize campaign performance, and drive measurable business outcomes. Reporting to the Senior Director of Marketing Operations, you will own the development and execution of an analytics framework that measures success, uncovers growth opportunities, and informs high-impact decision-making. To excel in this role, you’ll need a strong foundation in data analytics, e xcellent communication skills, and the ability to thrive in a fast-paced, dynamic environment with competing priorities. You will play a critical role in building the analytics infrastructure that supports scalable growth and empowers data-driven decision-making across the organization. The Ideal Candidate You are a hands-on , results-oriented analyst with a deep understanding of the marketing ecosystem and a passion for t urning data into compelling insights . You excel at solving complex problems, delivering actionable insights, and influencing marketing strategies through rigorous analysis. With a balance of strategic vision and attention to detail, you have a proven track record of not only extracting insights from data but also visually representing them in a way that clearly communicates the “so what.” You understand the power of data visualization to tell a story, highlight opportunities, and drive informed decision-making. Key Responsibilities Strategic Analytics and Collaboration Develop and implement a comprehensive analytics strategy to measure performance across all marketing channels, including digital advertising, content marketing, email campaigns, social media, and web. Partner with marketing teams to define measurement objectives , align on key metrics, and integrate analytics insights into strategic planning and execution. Establish governance standards, data stewardship practices, and tooling to ensure analytics and reporting are trusted, secure, and compliant. Create and maintain technical documentation, such as architectu re diagr ams, data models, and technical guides, to support analytics infrastructure and processes. Data Integration and Collection Lead the integration of marketing data from multiple sources, including analytics platforms (e.g., GA4), CRM systems, advertising and social platforms, and BI tools (e.g., Tableau). Design and implement data models and pipelines to enable seamless dashboarding and reporting. Collect, or ganize, and maintain marketing performance data from campaign platforms, digital channels, and internal systems. Ensure data int egrit y through rigorous quality checks, troubleshooting discrepancies, and maintaining consistent measurement frameworks. Perform QA and debugging of analytics tags, data flows, and tracking mechanisms. Identify gaps in measurement approaches and re commend im provements to enhance accuracy and completeness. Reporting & Dashboards Design, build, and maintain real-time dashboards and reports that provide clear visibility into marketing KPIs and enable proactive performance monitoring Establish and manage a regular reporting cadence (weekly, monthly, quarterly) to track progress, trends, and insights with consistency and precision. Present findings, insights, and actionable recommendations to marketing leadership and key stakeholders to inform decision-making. Marketing Performance Analysis & Optimization Conduct in-depth analyses of campaign performance, channel ROI, and audience engagement trends to uncover actionable insights. Monitor live campai gn data to identify early warning signs of underperformance and proactively flag issues to stakeholders. Support GA4 analysis an ... (truncated, view full listing at source)