Marketing Program Manager (Training & Education)

⚡️ Why Altium? Altium is transforming the way electronics are designed and built. From startups to world’s technology giants, our digital platforms give more power to PCB designers, supply chain, and manufacturing, letting them collaborate as never before. Constant innovation has created a transformative technology, unique in its space More than 30,000 companies and 100,000 electronics engineers worldwide use Altium We are growing, debt-free, and financially strong, with the resources to become #1 in the EDA industry About the role: Altium is seeking a Marketing Program Manager to lead marketing initiatives that drive growth across our Education and Professional Training business. This role will own the development and execution of integrated marketing programs, strategic partnerships, and demand-generation campaigns that expand awareness, engagement, and adoption of Altium solutions within academic institutions, training providers, and professional learning communities. The ideal candidate combines strong digital marketing expertise with content development experience and a passion for advancing technology education. This individual thrives in cross-functional environments and brings a results-focused mindset to program execution and performance optimization. A day in the life of our Marketing Program Manager : Strategic Marketing Leadership Develop and execute comprehensive marketing strategies to grow Altium’s presence within education and professional training markets. Align marketing initiatives with business objectives, product strategy, and revenue goals. Identify new growth opportunities across academic institutions, training organizations, and certification programs. Program Development Campaign Execution Design and implement integrated marketing campaigns targeting educators, students, academic leaders, and industry professionals. Drive demand generation through digital channels, including email marketing, social media, paid media, webinars, and content marketing. Collaborate with the broader marketing team to create compelling messaging and content tailored to education audiences. Partnership Marketing Build and manage marketing relationships with academic institutions, professional training organizations, and industry partners. Develop and execute joint marketing initiatives, co-branded campaigns, and collaborative promotional efforts. Identify strategic alliances that expand market reach and enhance brand credibility. Performance Analytics Optimization Define KPIs and success metrics for marketing programs and partnerships. Track campaign performance, analyze ROI, and deliver actionable insights to stakeholders. Leverage marketing automation, CRM, and analytics tools to continuously optimize program performance. Cross-Functional Collaboration Partner with Product Marketing, Channel Marketing, Sales, Customer Success, and Product teams to align messaging, launches, and customer engagement strategies. Support product launches and adoption initiatives within the education and training segments. Ensure marketing efforts are integrated across the customer lifecycle. Events Industry Engagement Lead planning and execution of participation in industry conferences, trade shows, webinars, and educational events. Represent Altium at industry events to drive brand awareness, partnership development, and lead generation. Evaluate event performance and optimize future participation strategies. Who We’re Looking For: Bachelor’s degree in Marketing, Business Administration, Communications, or related field. 8-10+ years of experience in marketing, partnership management, or program management, preferably within education, training, or technology sectors. Proven success in developing and executing integrated marketing programs that drive measurable growth. Strong experience with marketing automation platforms, CRM systems (Salesforce preferred), and digital marketing tools. Working knowledge ... (truncated, view full listing at source)