Associate Director, Digital Marketing

Mavericks Wanted When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible. Together we define white space, push boundaries, and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma. At BridgeBio, we value curiosity and experimentation—including the ethical thoughtful use of AI to improve clarity, speed, and quality of work. What You'll Do You’ll be responsible for managing all aspects of our web infrastructure—across brand, corporate, and disease awareness websites—and serves as a critical partner to marketing, communications, and digital media teams. Responsible for the oversight and implementation of a growing suite of tools including CMS, testing, personalization, analytics, and web performance platforms. You will define and drive the roadmap, lead site optimization initiatives, manage vendor and agency partners, and ensure our digital presence is performant, accessible, compliant, and optimized for growth. Responsibilities Own and evolve the multi-site roadmap: architecture, redesigns, upgrades, and strategic rollouts for all company web properties Manage day-to-day updates, enhancements, and performance monitoring with internal teams and agency partners Own and manage the web and digital marketing tech stack, including: Optimizely , Sanity , Next.js , Ostro , Peec.ai, Adthena , Fullstory , Jira, WPengine Ensure integrations between platforms are scalable, data is actionable, and tools are fully leveraged across campaigns and optimization work Build and implement A/B and multivariate tests working with Digital Marketing analytics lead to prioritize and manage roadmap and strategic vision Collaborate with analytics, SEO/SEM, and media teams to improve conversion paths, engagement, and organic growth Monitor site performance, uptime, and loading speed across devices; proactively resolve issues Oversee vendor relationships (development agencies, CMS integrators, testing and analytics providers) Lead budgeting, scoping, contracts, and procurement for all web-related tools and services Ensure compliance with ADA/WCAG , privacy (GDPR/CCPA), and biotech regulatory (MLR) standards Establish governance protocols for content updates, review processes, and user access Collaborate with IT, legal, and regulatory to maintain audit-ready workflows and secure infrastructure Coordinate with developers, designers, and UX teams to create user-first digital experiences Where You'll Work This is a hybrid role and requires in-office collaboration 2x per week in our San Francisco Office and 1x per week in our Palo Alto Office. Who You Are Strategic thinker combined with strong execution and organizational skills Ability to guide cross-functional teams and vendors in a matrixed environment Data-driven mindset with a focus on growth, performance, and user experience Excellent communication, prioritization, and documentation skills 8+ years of digital/web operations experience, including at least 3 years managing enterprise-level websites. (Experience in biotech preferred) Strong experience with modern web stacks: Next.js , headless CMS (e.g., Sanity), and integrated digital tools Demonstrated ownership of experimentation (e.g., Optimizely ), user analytics (e.g., Fullstory ), and digital insights platforms (e.g., P ... (truncated, view full listing at source)