Marketing Associate, Paid Search/SEM

Healthcare is broken at the first step: patients can't find the right care, understand what it costs, or access the medications they need. Mochi Health is fixing this. We're building an AI-driven marketplace that makes healthcare discoverable—connecting patients to the right providers, transparent pharmacy pricing, and affordable medications. Over the past few years, we've grown rapidly by combining clinical expertise with technology that actually works for real people, not just hospital systems. Our platform does what legacy healthcare can't: it gives patients transparent pricing before they pay, personalized medication management that follows them across providers, and long-term access to their own medical records. We're proving that healthcare can be more affordable, more human, and far more intuitive than what exists today. Join a team that's rebuilding healthcare from the patient up. At Mochi Health, you'll work alongside people who value bold thinking, inclusive collaboration, and getting meaningful work into the world. If you want to do the most impactful work of your career, this is where to do it. Full-Time / Onsite (5 days/week) About The Role Mochi Health is redefining how people engage with their health and wellness through thoughtful, data-driven marketing. Our Marketing team thrives on curiosity, experimentation, and using insights to drive meaningful outcomes. As an SEM Analyst, you'll own the day-to-day execution and optimization of our paid search programs across Google and Bing — from keyword strategy and bid management to creative testing and landing page development. This is a hands-on role with direct ownership of a significant and growing channel. What You’ll Do Own day-to-day management and optimization of paid search campaigns, including keyword strategy, match types, bid management, and ad copy testing Manage and optimize Performance Max campaigns, including asset group strategy, audience signals, and cross-inventory performance monitoring Run YouTube campaigns end-to-end — audience and placement targeting, creative briefing, and performance iteration Partner with creative teams to develop and test ad creative across formats, maintaining a structured testing framework to surface winning concepts Build and test landing pages in collaboration with design and growth teams, owning the CRO testing roadmap Monitor performance daily, identifying trends and opportunities to improve efficiency against CPA, ROAS, and volume targets Build structured performance reports combining platform data with internal business metrics for marketing leadership Conduct keyword research, search term analysis, and negative keyword management to maintain targeting precision Support tagging, tracking setup, and QA to ensure data integrity across platforms Who You Are Bachelor's degree in Marketing, Business, Analytics, or a related field 0–2 years of hands-on paid search experience in a direct-response or performance-focused environment Proficiency with Google Ads and Microsoft Ads, including Performance Max and YouTube; Google Ads certification a plus Experience with creative testing frameworks and landing page development/CRO; familiarity with tools like Framer a plus Strong analytical skills with the ability to translate data into clear optimization actions Advanced Excel skills; Looker Studio, SQL, and Google Tag Manager experience a plus Experience in healthcare, telehealth, or D2C subscription businesses a plus Detail-oriented, collaborative, and comfortable in a fast-paced, in-person environment in San Francisco Life at Mochi At Mochi, we believe your best work happens when you feel your best—so we’ve designed an environment that fuels your creativity, supports your growth, and makes every day exciting. 🥗 Daily Meals and Espresso Bar - Breakfast, lunch, and dinner every weekday. Our on-site barista keeps the espresso and matcha flowing all day 💰 Pre-Tax Commuter Perks - Save on transit an ... (truncated, view full listing at source)