Head of Channel Marketing, Vice President
BlackRockTokyo, JapanPosted 2 April 2026
Job Description
About this role
The Team:
The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success—delivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences.
The
Japan
Marketing team at BlackRock sets the strategic direction and implements marketing plans in partnership with Global Product Solutions and Client Business.
It is the responsibility of this team to raise brand awareness and drive preference of our investment capabilities, including analyzing the return on investment to inform and evolve future activities.
Role and Impact:
BlackRock is seeking a motivated individual to join the Japan Marketing team, based in Tokyo, to drive integrated marketing campaigns and initiatives to support the strategic priorities for both the retail and institutional business in Jap an . This role reports to the Head of Japan Marketing.
This individual will work closely with the local and
regional marketing teams ,
corporate communication s
team , local client
business
and product teams
to
set the marketing direction and implement initiatives to support the strategic priorities of the business. Th is individual
is also expected to consistently review marketing campaign performance to measure commercial impact and help refine and improve future marketing initiatives.
Responsibilities:
Design and drive marketing plans that drive our Wealth and Institutional business growth to deliver upon BlackRock’s financial
objectives .
Collaborate closely with regional marketing teams (from digital, events,
content
and iShares etc.) and partner with investment teams, product strategists, client business teams, APAC Corporate Communications and Compliance to implement marketing solutions.
Design,
drive
and implement marketing campaigns that
align with
the
Japan
wealth business priorities .
You will lead in crafting the campaign’s content messaging and strategy, campaign materials, and activation strategies to successfully deliver product materials to the intended target audience.
Lead and review the existing suite of fund marketing materials. This includes developing
new marketing
materials for fund launches and
representing
marketing in new business projects .
Serve as the brand ambassador to drive marketing strategy and brand awareness ,
raising familiarity and preference with our clients.
Plan for and implement campaigns within
allocated
marketing budget, and partner with third-party agencies or vendors where necessary.
Develop and
maintain
positive relationships with Marketing colleagues and client business teams across geographies and channels to ensure our content reaches the relevant p eople
across all client segments.
Ensure all marketing initiatives are compliant and implemented within BlackRock guidelines,
controls
and processes; ensuring risks are
identified
and resolved.
Core Skills :
Strong understanding of the investment management industry including investment products, client
segments
and the competitor landscape.
Creative thinker. You thrive on delivering messages in an innovative and engaging
manner
and you
are able to
maintain creativity in a fast-paced environment.
Strategic operator. You are forward looking and
are able to
provide well thought-out solutions, as well as being able to implement tactical marketing initiatives autonomously with high attention-to-detail.
Game changer. You are comfortable with using data insights and past marketing experience ... (truncated, view full listing at source)
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