Senior B2B Marketing Specialist - Korea

Senior B2B Marketing Specialist - Korea ABOUT US Our mission is to reinvent the way people learn, starting with language. Learning a language can change a life by opening doors to new cultures, careers, and communities. Two billion people around the world are actively trying to learn a language, but the best way to learn (one-on-one tutoring) is hard to access at scale and hasn’t been meaningfully improved in decades. Speak is building a human-level, AI-powered tutor in your pocket: a conversation-first experience that lets learners actually speak, get instant feedback, and progress through carefully designed lessons. The result is a complete path from beginner to confident speaker across multiple languages. Speak first launched in South Korea in 2019, where Speak has now become the number one language learning app, and we now serve learners across many markets and 15+ languages. Speak is one of the world’s leading AI companies, with over $150m raised in venture investment from OpenAI, Accel, Founders Fund, Khosla Ventures, and more, with a distributed team across San Francisco, Seoul, Tokyo, Taipei, and Ljubljana. ABOUT THIS ROLE As Speak continues expanding its presence in Korea, Speak for Business (S4B) presents a strategic opportunity to help Korea's largest enterprises develop their workforce through innovative English learning. We're partnering with some of the most prominent companies and organizations in South Korea — and we're building the marketing engine to match that ambition. To support our next phase of enterprise growth, we're hiring a Senior B2B Marketing Specialist to own Korea's field marketing function and take full accountability for enterprise pipeline contribution. This is not just an execution or support role — you'll own the annual marketing strategy, the event calendar, the partner ecosystem, and the community and nurture programs that connect marketing directly to revenue, with support from our B2B Marketing lead. You'll co-own territory plans with Sales, partner closely with our global digital and content team to connect field activities to broader campaigns, and build the systems and programs that turn enterprise engagement into pipeline. WHAT YOU’LL BE DOING You’ll work closely with the S4B Marketing Lead and cross-functional teams to lead and support key B2B marketing initiatives in South Korea, including: Planning & Territory Strategy - Build annual and quarterly marketing plans tied to Korea enterprise pipeline and bookings goals, in partnership with Sales - Co-develop territory plans with Sales that drive enterprise customer outcomes - Manage and optimize the demand funnel — ensuring efficient lead flow from marketing activity through to sales progression - Maintain quarterly execution plans reviewed and adjusted based on performance data - Surface local market insights and content requirements to global teams to optimize future programs Field Marketing & Event Calendar - Own the Korea B2B enterprise event calendar and budget end-to-end — from annual strategy and budget planning through individual event execution and post-event close-out - Develop audience-informed event briefs with clear enterprise objectives, MQL/SQL targets, messaging strategy, and documented learnings after each cycle - Direct vendors, agencies, and speakers — owning every decision while managing execution through others - Own post-event and campaign lead nurturing in HubSpot — building multi-touch workflows that activate enterprise leads immediately and move them through the funnel efficiently, while tracking ROI (ex. CPL, pipeline contribution, etc.) Partner Marketing & Community Management - Build and manage a strategic enterprise partner ecosystem — HR associations, industry platforms, co-marketing partners, and thought leaders - Activate partner channels for joint enterprise lead generation, co-branded content, and event collaboration - Own community strategy across both prospect-facing and end ... (truncated, view full listing at source)