Product Marketing Manager, Academia- 14 month FTC

Product Marketing Manager, Academia 14 month FTC Prolific At Prolific, our marketplace is rooted in academia, and that commitment runs deep. Alongside our work to accelerate the future of AI, we’re continuing to redefine how the world conducts academic research. What started as a research-driven idea has evolved into the world’s most trusted infrastructure for human data. Today, tens of thousands of researchers from top universities across the globe rely on Prolific to power their work, from peer-reviewed studies to the next generation of technological breakthroughs. We're doubling down on our mission to serve the academic community, deepening relationships, building smarter tools, and making high-quality human data more accessible than ever. The role We’re looking for a Senior Product Marketing Manager for our Research vertical to own feature releases, define packaging and positioning, and drive revenue expansion by equipping our teams with the tools they need to unlock new opportunities. You will be a key partner to the VP of Research, working in lockstep with dedicated product and commercial teams to drive initiatives that enable Prolific to expand and win new research audiences across academia, industry, and partnerships. It’s an exciting time to join Prolific in this vertical. With a strong product launch pipeline and new market expansion, this is a role with meaningful scope. You won’t just be holding the fort, but actively driving growth. This is a fixed-term contract maternity cover role. To ensure strong handover with the existing Senior PMM, we’d like this role to start before the maternity leave begins in early July, cover a 12 month period of maternity leave, and ensure proper handover when they return. What you’ll be doing in the role Lead new product and feature launches for the Research vertical, collaborating with product, marketing, sales and customer success to drive consistent positioning and messaging, internal readiness, external rollout, and adoption with target audiences. Drive market research, segmentation, ICP creation, positioning and messaging to target new audience expansion opportunities, and lead validation of fit with new audience segments. Develop and continuously improve sales enablement processes and materials to help commercial teams with new business and expansion opportunities. Conduct and synthesise market, competitive, and customer research to inform product strategy, roadmaps and go-to-market decisions. Collaborate with product marketing across business verticals to ensure strong alignment and storytelling across customer segments. What you’ll bring to the role 4+ years of experience in product marketing, with demonstrated experience in being the responsible product marketer for a business unit or product line. Experience in product marketing for marketplace or platform businesses, with a proven ability to translate complex products into positioning that lands with different buyer types across product-led and sales-led motions. Excellent writing, synthesis and presentation skills, taking complex inputs and producing clear, compelling narratives. Excellent collaborative skills with experience partnering across product, sales and customer success. Strong commercial and data-driven mindset with a track record of impacting revenue and championing customer insights. Strong self-starter, highly adaptable and comfortable working in a fast-paced scale-up environment. Ability to work effectively in a remote environment, across UK and US timezones Why Prolific is a great place to work We've built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high-quality, ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems. We believe that the next leap in AI capabilities won't come solely from scaling existing models but fr ... (truncated, view full listing at source)