Group Product Manager (Mobile App)
ManychatAmsterdam, NetherlandsPosted 3 April 2026
Job Description
WHO WE ARE 🌍
We help creators get more out of every conversation with Instagram-focused automations and support for other channels like Messenger, WhatsApp, and TikTok. The result? Better engagement, more sales, and real, sustainable growth.
With a diverse team of 350+ people spread across three continents, we’re building the leading Chat Marketing platform that is used — and loved — by more than 1.5 million customers worldwide.
WHO WE'RE LOOKING FOR 🌟
For millions of creators, their phone is where the work happens: conversations, campaigns, audience growth, all in real time. As Group Product Manager for Mobile, you'll make sure that experience is exceptional — ensuring quality and consistency across every touchpoint, deepening the use cases creators already rely on, and unlocking entirely new ones that are only possible on mobile.
You'll set the vision for what a best-in-class mobile product looks like, own the roadmap to get there, and lead a team to make it real. This is a unique opportunity to shape a creator-focused surface with massive reach and direct impact on how they grow their audiences.
If you’re driven by the idea of building essential tools that help creators succeed (and make them think, “I couldn’t do this any other way”) — and you want to own a strategic product area end-to-end — this role is for you.
WHY THE ROLE IS SPECIAL 💡
You own the surface creators trust most — their mobile app — and sit at the center of every major product unit (Inbox, Automations, AI, Growth), ensuring everything Manychat builds ultimately serves creators seamlessly on mobile.
WHAT YOU’LL DO 🤖
Product Ownership:
Own core app experience: Define and own the mobile app's core experience and user journey, in collaboration with the Inbox, Automations, and AI units. Ensure consistency, speed, and usability across all solutions.
Drive app as a first-class surface: Shape mobile as a unique, optimized product for creators, not just a companion to web. Identify mobile-specific advantages and build them to their full potential.
Own mobile-native use cases:Identify and develop experiences that are uniquely powerful on mobile — push notifications, real-time presence, and native OS patterns that web simply can't replicate.
Lead cross-team collaboration: Partner with Inbox, AI, and Growth leads to define integrated product solutions. You own the mobile surface and consistency; they own domain expertise.
Execution Metrics:
Define Mobile success: Establish KPIs that reflect mobile value (mobile DAU/MAU, time-to-first-value, mobile-originated conversions, session length, and core action completion). Build and maintain a KPI tree.
Hands-on product development: Run user research, experiments, and analytics. Ship MVPs, learn quickly, iterate. Understand mobile user behavior intimately. Transition to strategy and coaching as team scales.
Cross-functional execution: Work closely with Mobile Engineering, Design, Data, and Growth teams. You own product direction; partners own execution craft.
Team Leadership:
Build and develop team: Start hands-on (solo or with one PM); scale as scope expands. Develop team members through mentoring, feedback, and progressive ownership.
Establish collaboration rhythm: Weekly metrics reviews, monthly alignment with Inbox/AI/Growth leads, quarterly planning. Create shared clarity on ownership and accountability.
TO SHINE IN THIS ROLE 💥
You’ll need:
Experience:
7+ years in Product Management in high-growth tech, ideally with complex app-first products (consumer, creator, or prosumer platforms)
3+ years leading product areas or managing PMs
Proven mobile app ownership (iOS/Android) with shipped products that moved core metrics
Track record defining product strategy, not just executing roadmaps
Experience managing cross-functional partnerships and shared roadmaps
Capabilities:
Outcome-driven mindset: tie decisions to measurable business impact
Deep mobile knowledge: OS constraints, payment sy ... (truncated, view full listing at source)
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