Content Marketing Manager

Content Marketing Manager ABOUT PIVOTAL HEALTH Pivotal Health is the leading technology platform that helps healthcare providers get paid fairly in an increasingly complex reimbursement landscape. Today, many providers face persistent underpayment from health insurance companies, despite delivering high-quality care. While processes like IDR (Independent Dispute Resolution) were designed to promote fairness, they’re often administrative-heavy, time-consuming, and difficult to navigate without the right tools. Pivotal Health combines software, data, and service into a seamlessly integrated, AI-driven platform that simplifies these complex reimbursement workflows. We help providers efficiently dispute underpaid claims, reduce administrative burden, and recover the reimbursement they’re entitled to; without adding more work to already stretched teams. Our full-service IDR solution is just the starting point. We’re building solutions that enable providers to operate with clarity, control, and confidence across the reimbursement journey. About the Role We’re hiring a Content Marketing Manager to help Pivotal define and own the narrative in the Independent Dispute Resolution (IDR) space. This is not a traditional content role. You’ll sit at the intersection of healthcare, data, and growth — building the content engine that drives how the market understands IDR and how Pivotal shows up as a leader. There’s a real gap in the market today. IDR is complex, under-explained, and underserved from a content perspective — and we have a unique opportunity to change that. From blog content and research to calculators, webinars, and data storytelling, you’ll create content that educates, builds trust, and drives demand. If you’re excited by the idea of turning complex healthcare concepts into clear, compelling narratives — and owning a category before it’s fully defined — this role is for you. WHAT YOU’LL DO - Own and build the content engine: Develop and manage a content calendar that drives consistent, high-quality output across blog, research, and multimedia formats. - Turn complex healthcare topics into compelling content: Create content that explains IDR, reimbursement workflows, and specialty-specific insights in a way that is clear, engaging, and valuable to our audience. - Establish Pivotal as a thought leader in IDR: Build content that positions Pivotal as the go-to authority in the space; from foundational educational pieces to deeper, insight-driven perspectives. - Create multi-format, high-impact content: Produce blogs, white papers, newsletters, webinars, and interactive content (e.g., calculators) that drive engagement and lead generation. - Partner across the business to tell better stories: Collaborate with Sales, Product, Customer Success, Engineering and Analytics to surface insights and translate them into compelling narratives. - Leverage data to drive content and insights: Work with internal datasets (e.g., CMS data, claims data, surveys) to create differentiated, data-backed content that stands out in the market. - Optimize content for growth: Use SEO, analytics, and performance metrics to refine content strategy and improve how we drive traffic, engagement, and pipeline. - Support broader marketing and communications efforts: Partner on campaigns, newsletters, and PR initiatives to amplify Pivotal’s voice in the market. WHO YOU ARE - 6+ years of experience in content marketing in healthcare or minimally a background in healthcare - Experience creating healthcare content for complex or technical subject matter - Strong writing and storytelling skills with the ability to simplify complex ideas - Experience owning a content calendar end-to-end, sourcing and managing expert writers - Experience creating data-driven content or research reports - Familiarity with SEO, keyword research, and content performance metrics - Experience with marketing automation tools (e.g., HubSpot, Marketo, or similar) and ... (truncated, view full listing at source)