B2B Events Lead

B2B Events Lead ABOUT THE ROLE Most B2B events are forgettable. Same booths, same happy hours, same badge scanners. We're not interested in that. Gamma is building a B2B events program from scratch, and we're looking for someone who sees that as an opportunity, not a starting point for replicating what's already been done. You'll own the full field marketing motion — sponsored events, hosted experiences, exec dinners, and activations we haven't imagined yet — with a mandate to make Gamma's presence in any room feel genuinely different. You know the B2B events playbook well enough to know where it breaks. You've run enough events to have real operational scar tissue. But what actually drives you is the creative problem: how do you make someone who's never heard of Gamma walk away from an experience wanting to tell someone about it? How do you make B2B events feel less like B2B events? You'll work closely with our Head of B2B Marketing, sales, and content teams — connecting event moments to broader campaign pushes and pipeline goals. But the creative vision for what Gamma's events look and feel like? That's yours to define. This is a builder role. You'll set the strategy and show up on the day with a clipboard. That's not a phase — it's the job. Uncertainty guaranteed, so adaptability is a necessity. The only constant is change. Our team has a strong in-office culture and works in person 4–5 days per week in San Francisco. We love working together to stay creative and connected, with flexibility to work from home when focus matters most. WHAT YOU'LL DO Sponsored events and field marketing - Own Gamma's presence at B2B industry events and conferences — from sponsorship strategy through on-site execution - Go beyond the standard booth: bring creative judgment to how Gamma shows up, what we say, and what people walk away remembering - Partner with sales to align event strategy to pipeline goals and ensure every opportunity gets meaningful follow-through Host events - Build and run Gamma-hosted experiences: standalone Gamma events, co-hosted activations with partners, and exec dinner formats targeting senior buyers - Design the experience end-to-end — format, venue, programming, speakers, follow-through — with a consistent focus on quality and memorability over volume - Develop a repeatable foundation that can scale across markets and formats without losing the thing that makes it feel like Gamma Content and campaign alignment - Work with B2B marketing and content teams to connect event programming to broader campaign moments — product launches, thought leadership pushes, webinars and virtual events, and more - Develop talk tracks, session topics, and event narratives that ladder up to Gamma's B2B positioning - Turn event content into reusable assets: clips, recap content, case studies, and sales collateral Operations and measurement - Own the events calendar, budget, and vendor relationships - Build the operational infrastructure that makes events repeatable and efficient — briefing templates, run-of-show documents, post-event reporting - Define and track the metrics that actually matter: pipeline influenced, attendance quality, and what happened after the event ended WHAT YOU'LL BRING - 5+ years of B2B field marketing or events experience: you've owned programs end-to-end, not just executed against someone else's plan - Genuine creative taste and the boldness to act on it. You have a point of view on what makes an event worth attending, and a track record of doing something about it - Real operational scar tissue: you've managed vendors, negotiated contracts, handled day-of chaos, and know what goes wrong before it does - Dissatisfaction with how B2B events have traditionally been done, and ideas about what better looks like - Clear understanding of B2B event goals: pipeline and perception, not just headcount and badge scans - Experience running both large sponsored events and intimate hosted formats ... (truncated, view full listing at source)