Brand and Growth Lead

Brand and Growth Lead ABOUT BASTION Bastion enables financial institutions and enterprises to issue regulated stablecoins, generate revenue on reserves, and expand their ecosystems. Bastion’s platform combines stablecoin issuance, secure custody, and seamless orchestration for cross-border transfers, on/off-ramps, and stablecoin conversions. With Bastion’s platform and APIs, businesses can create and scale their stablecoin network, while optimizing revenue, compliance, and control. You can check out our Guide for Candidates here https://www.notion.so/bastionplatforms/Bastion-A-Guide-for-Candidates-4da6f79a58514a63ae0221c12dda8c10 to learn more about our work. OVERVIEW We are hiring a Brand and Growth Lead to turn Bastion's soon to be updated brand identity into a distribution engine that drives pipeline, builds market credibility, and attracts top talent. This is a hands-on, high-ownership role — we expect you to be the person writing the copy, building the landing pages, designing the one-pagers, running the campaigns, and measuring what converts. You'll operate as a team of one with contractor support, working closely with our GTM and operations teams who own sales strategy, commercial execution, and internal tooling. Your job is to influence our positioning, and then make it visible, compelling, and measurable in market. You will be the person who turns strategic direction into creative execution that actually moves the needle. This role is based in New York City in a flexible, hybrid work environment. WORK TO BE DONE Instead of a list of requirements, we want to give you a directional look into the first 30, 90, and 180 days on the job. We are a startup, so the pace is fast and the specific work will change. People who thrive here are finding ways to contribute in their first week, and fully productive in their third month. You need to be okay with that. If you think this is something you can handle, we will be excited to speak with you. FIRST 30 DAYS: TAKE THE BRAND LIVE AND START SHIPPING - Receive the new brand identity from our agency partner and start turning it into a living marketing system. - Get deep on Bastion's product, competitive positioning, and the buyer profile — understand what stablecoin infrastructure is, how our products work, and what matters to companies evaluating providers in this category - Partner with the GTM team to understand current sales cycles, the target list, and the collateral gaps that are slowing deals down — then start closing those gaps immediately - Audit existing channels and identify the fastest path to pipeline impact — this likely means sales enablement materials and LinkedIn presence before anything else - Ship something in week one. Update a landing page, redesign a one-pager, draft a LinkedIn post — demonstrate that you operate, not just plan - Outcomes - Brand assets are being translated into usable marketing infrastructure — not sitting in a brand guidelines PDF - The sales team has fresh collateral that reflects the new brand and speaks directly to mid-market buyers - You've identified the top 3 marketing gaps hurting pipeline and have a plan to close them BY 90 DAYS: OWN THE GROWTH ENGINE AND DRIVE MEASURABLE PIPELINE CONTRIBUTION - Run Bastion's content marketing: publish thought leadership, case studies, and educational content - Build and maintain a library of sales enablement assets that the GTM team actually uses: battle cards, one-pagers, competitive positioning decks, and customer-facing materials - Own the website as a living marketing asset — continuously improving conversion, messaging clarity, and content depth - Stand up initial demand generation experiments — LinkedIn campaigns, targeted content distribution, email sequences - Establish a cadence for employer brand content with our Head of Talent that makes Bastion visible to the caliber of talent we're hiring - Outcomes - Content and campaigns are live and generating measurable en ... (truncated, view full listing at source)