Director, HCP Professional Promotion Marketing

Legend Biotech is a global biotechnology company dedicated to treating, and one day curing, life-threatening diseases. Headquartered in Somerset, New Jersey, we are developing advanced cell therapies across a diverse array of technology platforms, including autologous and allogenic chimeric antigen receptor T-cell, T-cell receptor (TCR-T), and natural killer (NK) cell-based immunotherapy. From our three RD sites around the world, we apply these innovative technologies to pursue the discovery of safe, efficacious and cutting-edge therapeutics for patients worldwide. Legend Biotech entered into a global collaboration agreement with Janssen, one of the pharmaceutical companies of Johnson Johnson, to jointly develop and commercialize ciltacabtagene autolecuel (cilta-cel). Our strategic partnership is designed to combine the strengths and expertise of both companies to advance the promise of an immunotherapy in the treatment of multiple myeloma. Legend Biotech is seeking a Director, HCP Professional Promotion Marketing as part of the Commercial team based in Bridgewater, NJ. Role Overview Legend Biotech is seeking a senior marketing leader to drive HCP professional promotion for CARVYKTI ® (ciltacabtagene autoleucel; cilta-cel), a BCMA-directed, bivalent CAR-T cell therapy approved for relapsed or refractory multiple myeloma. This is a high-impact role at the commercial center of one of the most scientifically significant therapies in hematologic oncology. The person in this role will own HCP-facing professional promotion strategy and execution for CARVYKTI in the US, spanning message development and campaign delivery through field force enablement and agency management. They will operate within a co-promotion alliance with Johnson Johnson, requiring sophisticated cross-organizational collaboration alongside clear internal accountability. The role demands both scientific fluency and commercial judgment: CARVYKTI’s clinical profile, including data from the CARTITUDE program, is compelling, and communicating it accurately and persuasively to hematologist-oncologists across academic and community settings is the core of this job. This position requires a candidate who is comfortable with the operational complexity specific to CAR-T cell therapies, including authorized treatment center dynamics, patient identification and referral pathways, and the leukapheresis-to-infusion logistics that shape the prescriber experience. It also requires someone who can navigate a competitive CAR-T landscape with scientific rigor and strategic clarity. Key Responsibilities Strategy and brand planning Lead the development of annual HCP professional promotion marketing plans grounded in customer insights, competitive intelligence, and the evolving CARVYKTI evidence base. Translate CARTITUDE program data and the broader multiple myeloma treatment landscape into differentiated positioning and messaging for community and academic hematologist-oncologists, with language that will hold up through medical, legal, and regulatory review. Monitor competitive dynamics, including other BCMA-directed CAR-T therapies and bispecific antibodies, and translate signals into actionable strategic recommendations. Identify and prioritize market opportunities, with particular focus on patient identification, community oncologist education, and authorized treatment center support. JJ alliance and cross-functional execution Partner with Johnson Johnson across all aspects of HCP professional promotion, including message development, content creation, agency alignment, and tactical execution, while maintaining clear accountability for Legend’s strategic priorities. Collaborate with nurse, NPP/omnichannel, patient marketing, and market development leads to ensure consistency across all HCP and patient-facing marketing functions. Work with the Key Customer Engagement Team to incorporate HCP insights into strategy and execution. Partner with insights and anal ... (truncated, view full listing at source)