Offline Media Planner

About the role Chime is on a mission to help millions of everyday people achieve financial progress. To support a more integrated, data-driven media investment function, we’re hiring an Offline Media Planner to support planning, execution, and measurement workflows across TV, audio, direct mail, and emerging offline channels. This role sits on the Media Strategy Investment team, reporting into the Director, Growth Marketing – TV Offline. You’ll partner closely with our TV/Audio lead, Brand Planner, Growth, Analytics, and agency partners to help execute offline media plans, maintain measurement workflows, and contribute to a test-and-learn culture across offline channels. The base salary offered for this role and level of experience will begin at $83,000.00 and up to $115,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience. In this role, you can expect to: Support execution of full-funnel TV and offline media campaigns (TV, audio, direct mail, and emerging channels) in partnership with the Director and channel leads Assist in building and updating campaign plans, calendars, and pacing trackers to help monitor performance against core business and media KPIs Coordinate with agencies and vendors on campaign setup, trafficking, and reporting to ensure plans are executed accurately Support MMM and attribution workflows by gathering, organizing, and QA’ing inputs (e.g., spend, flights, HDYHAU, mail drops) and sharing with Analytics and external partners Assist in maintaining reporting and dashboards that track offline performance, test results, and key learnings across channels Help translate campaign and measurement outputs into clear summaries and takeaways for the broader media team Support the execution and tracking of tests across creative, audiences, formats, and partners, including documenting hypotheses, results, and learnings Partner with Growth, Brand, and MarTech to ensure offline campaigns are aligned with digital and owned experiences (e.g., landing pages, enrollment flows) Prepare regular updates, trackers, and readouts to share campaign performance and insights with the team To thrive in this role, you have: 2–4 years of experience in media planning, buying, or campaign execution, ideally with exposure to TV, audio, or other offline channels at a media agency or in-house Experience supporting campaign planning and execution, including working with agencies or vendors Familiarity with measurement concepts such as attribution, incrementality, or MMM, with an interest in learning how these are applied in media planning Strong analytical skills and proficiency in Excel/Google Sheets; comfortable working with data and maintaining trackers or reports Clear communication and collaboration skills, with the ability to work effectively across teams and stakeholders A detail-oriented, organized approach—you’re comfortable managing multiple workstreams and ensuring campaigns and data are accurate #LI-Hybrid #LI-AM1 A little about us At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential. We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliv ... (truncated, view full listing at source)