VP of Product Marketing

VP of Product Marketing Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. Replit sits at the center of one of the most consequential shifts in technology: AI is rewriting how software gets built and who builds it. Our platform enables anyone — entrepreneurs, operators, designers, students, and yes, engineers too — to go from idea to production-grade application through natural language. Our audience spans individual creators building their first app, startups shipping products at unprecedented speed, and enterprises deploying agentic software creation at scale. Telling that story — clearly, credibly, and in a way that moves markets — is the job. We're looking for a VP of Product Marketing to build and lead the PMM function at Replit. You'll own positioning, messaging, competitive intelligence, launches, and sales enablement across a dual go-to-market motion that includes both product-led growth and enterprise sales. You'll translate deep technical capabilities — agentic code generation, multi-model orchestration, cloud-native deployment — into narratives that resonate with builders of all backgrounds and the business leaders investing in this new paradigm. This is a building role. You'll architect the PMM operating model, hire a high-performing team, and establish the frameworks that connect product innovation to market impact. You'll work shoulder-to-shoulder with Product and Sales to ensure that every launch, every piece of content, and every competitive conversation reflects a clear, differentiated point of view on where software creation is going — and why Replit is leading it. This is a leadership role reporting directly to the CMO. WHAT YOU'LL DO Own Replit's product positioning and messaging. You'll define how the market understands Replit — not just what it does, but why it matters. You'll develop messaging frameworks that work across a complex audience landscape: technical users who care about power and flexibility, non-technical builders who care about accessibility and speed, and enterprise buyers who care about security, scale, and ROI. You'll pressure-test positioning continuously and evolve it as the market moves. Drive product launches that create market impact. You'll own the launch process end-to-end — from early roadmap integration with Product and Engineering through to the go-to-market execution that drives awareness, adoption, and revenue. Every launch should have a clear narrative, a measurable objective, and a plan that drives both organic growth and enterprise pipeline. Build competitive intelligence into a strategic advantage. The AI software creation landscape is crowded and moving fast. You'll build and maintain a structured competitive intelligence program — battlecards, win/loss analysis, market landscape maps — that gives Sales real weapons in the field and gives leadership a clear-eyed view of where Replit wins and where it needs to sharpen its edge. Enable Sales with content and tools they actually use. You'll create sales enablement materials — pitch decks, one-pagers, objection handling guides, ROI frameworks — that accelerate deal velocity and improve win rates. You'll build tight feedback loops with Sales so enablement stays current and grounded in what buyers actually care about. Support both PLG and SLG go-to-market motions. You'll partner with Consumer and Growth Marketing to ensure product messaging drives user acquisition, activation, and conversion — fueling Replit's product-led growth engine. You'll work across demand generation and field marketing teams to build content, campaigns, and narratives that generate and accelerate the enterprise pipeline. You'll understand how these motions differ, how they reinforce each other, and how PMM creates leverage across both. Translate ... (truncated, view full listing at source)