Business Development Representative, APAC-EEMEA

Our Purpose Mastercard powers economies and empowers people in 200 countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Business Development Representative, APAC-EEMEA Job Title: Representative, Lead Generation, (Business Development Representative ‘BDR’), APAC-EEMEA, Mastercard Services Locations: Cairo, Istanbul, Johannesburg, Pune, Kuala Lumpur, Manila Job Summary: Mastercard offers an expansive, diversified portfolio of value-added services to power growth for our partners by making commerce smarter, more personal, and more secure. Mastercard Services is a fast-growing, key differentiator for Mastercard, powered by proprietary data, advanced technology and modeling, and unique expertise. This Business Development Representative (BDR) role will directly contribute to that business growth. As Mastercard Services continues to build and expand our relationships into new industries and buying centers, the BDR will be responsible for both inbound lead management / follow-up and outbound cold outreach activities (email, social media / LinkedIn, cold calls) to engage our ideal customer profiles / senior decision-makers at enterprise organizations, book meetings with qualified personas, and source business opportunities for Mastercard Services. This role will be exposed to the broad Mastercard Services product set and collaborate with cross-functional teams, including Business Development and the Services B2B Marketing team of which this role is part. Key Responsibilities: • Prospecting and Lead Generation: Identify and engage with potential clients through various channels, including email, phone calls, LinkedIn, etc. Focus on reaching senior decision-makers at enterprise organizations to book meetings and source qualified business opportunities. This role carries a quarterly quota target for sourced opportunities. • Collaboration: Work closely with the sales, marketing, and product teams to align prospecting efforts and messaging with overall business goals and marketing campaigns. Provide feedback on lead generation processes and suggest improvements. • Data-Driven Approach: Utilize data and analytics to track and measure the effectiveness of prospecting strategies. Adjust tactics based on performance metrics to optimize outreach efforts. • CRM Management: Maintain accurate and up-to-date records of all prospecting activities and lead interactions in the CRM system (e.g., Salesforce). Ensure data integrity and consistency. • Continuous Learning: Stay informed about industry trends, Mastercard Services' product offerings, and competitive landscape. Participate in ongoing training and development to enhance sales skills and product knowledge to understand relevance of our solutions to potential clients and tailor messaging accordingly. • Reporting: Prepare and present regular reports on lead generation activities, campaign effectiveness, and business impact to the BDR Manager and senior leadership. • Sales Meeting Participation: Participate in and lead initial discovery calls with potential customers to effectively understand needs and showcase Mastercard solutions. About You - Qualifications: • Proven ‘BDR’ experience, targeting enterprise organizations, preferably in SaaS and/or within a complex global organization • Excellent verbal and written communication (in English and ideally a 2nd language like Arabic and interpersonal skills • Deep understanding of prospecting and inbound/outbound sales processes. • Proficiency in CRM systems (ideally experience with Salesforce) and sales enablement tools like Outreach.io, ZoomInf ... (truncated, view full listing at source)