Senior Vice President, Federal Sales

WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com . THE ROLE Zeta Global is expanding into the U.S. Federal, State, and Local Government markets with the full power of the Zeta Marketing Platform (ZMP) and Athena AI agent suite. As the Head of Federal, State, and Local Sales, you will lead this strategic growth initiative, driving new accounts in the first 18–24 months, landing multiple high-impact BPAs on our forthcoming GSA Schedule, and rapidly scaling a dedicated public-sector sales organization. Responsibilities: You will leverage your acumen and experience to drive new pipeline, through both inbound leads and team prospecting – the launching point for the most exciting opportunities at ZETA. Identify, build new relationships across all verticals Drive $M+ in federal + state + local bookings (FY26–FY27), owning pipeline from lead gen to close Lead the pursuit of 3–5 high-value Blanket Purchase Agreements (BPAs) under our soon-to-be-awarded GSA Schedule (target vehicles: Army Recruiting, CMS Digital Outreach, VA Digital Media, multi-agency citizen engagement BPAs, etc.) Build and execute pipeline across repeatable horizontal use cases: Military federal civilian recruiting (all six armed services + OPM, Peace Corps, USAID) Public health benefits outreach (CMS/HealthCare.gov, Medicaid state agencies, VA, SSA) Citizen engagement, tourism, and economic development (National Park Service, state tourism boards, USDA, SBA) Design a public-sector sales playbook and hire/mentor an expanded team (1–3 AEs/BDRs) Align with executives to activate on thoughtful, bespoke growth strategies for prospect accounts Collaborate with the supporting internal ecosystem to maximize the value of each interaction Thoughtfully craft and activate territory and account plans in pursuit of company and personal revenue growth goals Embody our corporate values and represent ZETA effectively in our market space Key Responsibilities Engage VP and Executive Level contacts within target accounts who fit the Ideal Customer Profile. 10–15 years of enterprise SaaS, martech, adtech, or data/analytics sales, with 5+ years focused on federal/DoD Proven track record closing $2M–$15M+ ARR deals into federal civilian agencies and/or DoD, including multi-year expansions Hands-on experience winning and scaling BPAs, GWACs, or agency-specific IDIQs (GSA, NASA SEWP, NIH CIO-CS, Army RS3, etc.) Established relationships with key buying offices strongly preferred Army Marketing Research Group / Army Recruiting Command Navy Recruiting Command Air Force A1 / Recruiting Service CMS Office of Communications VA Office of Information Technology or VHA National Park Service or state tourism/economic development offices Ability to strategically plan territory and account execution playbook Experience collaborating across a broad supporting ecosystem Candidates having experience selling SaaS platforms to marketing and information technology teams within the following disciplines will have the leading edge during their interview process: Customer Data Platforms (CDP), Email Service Providers (ESP), BI Analytics, Omni-Channel Orchestration, ... (truncated, view full listing at source)